Unlocking the Power of Your Data: AI-Enabled Reporting in MatrixMaxx 24.2
by Tanya Kennedy LuminatiPosted on November 26, 2024
Your association’s CRM holds incredible potential. It’s packed with data—membership renewals, event registrations, content downloads, and more. But let’s face it, traditional reporting tools often struggle to make sense of it all. Finding trends or creating reports that span the full breadth of your data often feels like an impossible task.
That’s why we’re so excited about the latest release of MatrixMaxx, featuring AI-enabled reporting. This upgrade is more than just a new feature—it’s a new way of seeing your data.
Imagine being able to see three years of company engagement trends at a glance. Not just transactional data, but a full picture of how organizations are interacting with your association. Or, zooming in to uncover detailed insights about how an individual member is engaging with your events, communications, and services. And when it comes to events—a key driver of both revenue and engagement for many associations—AI takes reporting to the next level. With tools like the Meeting Insight Report, you can now evaluate event performance holistically, identifying key trends and future opportunities with ease.
These AI-enabled reports connect the dots across your data, giving you insights you’ve never been able to access before. Instead of manually constructing complex queries—or settling for surface-level reports—you can now rely on AI to highlight patterns, opportunities, and challenges automatically.
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