Answer Customer Questions On Your Website and Reap the SEO Benefits

by Joanna Pineda Posted on September 11, 2013

Content is King A couple of months ago, I had the pleasure of attending a powerful presentation on content marketing by Marcus Sheridan, CEO of The Sales Lion. His main message: Your customers and potential customers have thousands of questions about your product and industry. Answer those questions through your website and blog!

Here are some key takeaways from Marcus’ presentation.

What Makes Us Fall in Love with a Website?

It’s All About the Content

Answer the Questions People Type into Google

According to Marcus, there is usually a set of questions prospects always ask. These questions are often about price, scope, timeline, quality, comparisons with other products, etc. So why not answer those questions on your website so that prospective customers/members/partners can be educated and the search engines can get busy referring traffic to your site? Some examples:

If You Invest in Content Marketing

According to Marcus, investing in content marketing has these benefits:

Marcus says “Content is the greatest sales and trust-building tool in the world. Period. End of story.” I have to agree.


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