Meeting Success, All Thanks to Data

NAES achieved their big, lofty meeting goals by developing an actionable data-driven marketing strategy.

Matrix Minute

Matrix Group Launches Work for Water Website for Joint Partnership between the American Water Works Association and the Water Environment Federation

Nov 06, 2019
Matrix Group recently launched a re-imagined and redesigned site to promote career opportunities within the water management industry, as part of a joint partnership between the Water Environment Federation and the American Water Works Association.
Full story

MatrixMaxx 19.3 is now LIVE! Featuring New Commerce Subscriptions and Notifications

Nov 05, 2019
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 19.3, the latest version of its association management system (AMS).
Full story

MatrixMaxx 19.2 is Now Live, featuring Expanded Insights and Engagement Reporting

Jun 19, 2019
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 19.2, the latest version of its association management system (AMS).
Full story

The Matrix Group Office is Moving on July 1, 2019

Jun 14, 2019
As you may have heard, the Matrix Group office is moving! But don’t worry, we’re not moving far. We love the Crystal City neighborhood, so we’ve decided to move into a new office space just across the street that will better meet our needs as our company continues to grow and change.
Full story

Matrix Group Wins Two Hermes Creative Awards

May 09, 2019
Matrix Group and their clients have won two awards from the 2019 Hermes Creative Awards competition.
Full story

MatrixMaxx 19.1 is Now Live, featuring a Refreshed Intranet Design and BI Insights

Apr 17, 2019
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 19.1, the latest version of its association management system (AMS).
Full story

MatrixMaxx 18.4 is Now Live

Dec 18, 2018
Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 18.4, the latest version of its association management system (AMS).
Full story

Matrix Group Launches Importer Tool for Materials Research Society (MRS)

Nov 20, 2018
Matrix Group recently launched an updated importer tool for the Materials Research Society’s (MRS) conference websites.
Full story

MatrixMaxx 18.3 is Now Live!

Sep 26, 2018
Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 18.3, the latest version of its association management system (AMS).
Full story

Matrix Group Launches New Website for All Ages Read Together (AART)

Sep 17, 2018
Matrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area recently launched a redesigned website for All Ages Read Together (AART), a non-profit organization dedicated to educating children in need with free preschool programs in their communities.
Full story

Matrix Group Launches Updated Appointment Scheduler Tradeshow Application for the Food Marketing Institute

Aug 16, 2018
Matrix Group is pleased to announce the launch of the Food Marketing Institute's new and improved appointment scheduler tradeshow application.
Full story

MatrixMaxx 18.2 is Now Live

Jun 27, 2018
Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 18.2, the latest version of its association management system (AMS).
Full story

Matrix Group Launches Redesigned Website for Catholic Charities USA

Jun 05, 2018
Matrix Group is pleased to announce the launch of the redesigned Catholic Charities USA Website, built in the WordPress CMS.
Full story

Matrix Group Announces that Northern Virginia Association of Realtors® Wins Progress Sitefinity 2017 Association Website of the Year Award

Apr 18, 2018
Matrix Group is pleased to announce that the Northern Virginia Association of Realtors® (NVAR) website, designed and built by Matrix Group, has been named the 2017 Progress® Sitefinity™ Association Website of the Year.
Full story

Matrix Group’s Favorite Tech Tools for Staff Productivity

Last week, a group of Matrix Group staff hosted a Tech Talk on our favorite tech tools. The Tech Talk was inspired by a conversation with a client who wanted to know more about Slack, one of our favorite tech tools. At Matrix Group, we use a lot of tech tools to do our work, stay....   Full Story

5 Reasons NOT to Rebrand Your Organization

In my last blog post, I discussed the 7 good reasons to rebrand your organization. But when does it NOT make sense to rebrand? Here’s what my friend Jane Barwis, CEO of BRG Communications, and I have to say about this topic. We recently did a webinar on rebranding because many of our clients are rebranding or thinking about […] The post 5 Reasons NOT to Rebrand Your Organization appeared first on The MatriX Files. Full Story

7 Reasons to Rebrand Your Organization

A brand is not a logo. A brand is not an identity. A brand is a product. A brand is a person’s gut feeling about a product, service or organization. — Marty Neumeier, Author and speaker on all things brand I recently did a webinar on branding and rebranding with good friend Jane Barwis, CEO of BRG […] The post 7 Reasons to Rebrand Your Organization appeared first on The MatriX Files. Full Story

Don’t Reuse Passwords Already!

A couple of weeks ago, we had a security alert at the office. A client had called to say that a member reported a breach of the association’s website. Employees at a member company had each received an email with an attachment containing their username and password. A quick check showed that the information in […] The post Don’t Reuse Passwords Already! appeared first on The MatriX Files. Full Story

It’s Not Easy Being Green: Our Quest to Have a Sustainable Office Move

You may have already heard the news. Matrix Group is moving. Just down the street. After 10 years, to keep the creative juices flowing, we’re giving ourselves a change of scenery and a change in office format. We’re moving to a smaller space but we’re not really losing space. Here’s why: we’re moving to a […] The post It’s Not Easy Being Green: Our Quest to Have a Sustainable Office Move appeared first on The MatriX Files. Full Story

How We’re Using Agile and SCRUM to Manage our Office Move

Matrix Group is moving! We’ve been in this office for ten years and it’s time. Our needs have changed, and my creative team (yes, even developers are creative types, in my opinion) needs a change of scenery. As with all moves, there are about a million tasks that need to be done. So how are […] The post How We’re Using Agile and SCRUM to Manage our Office Move appeared first on The MatriX Files. Full Story

Amazing Member Journeys Start with Member Interviews

Working with some new clients, I’ve been hearing this a lot: My website navigation sucks. Members can’t find information. They call us a lot in frustration. So how do we solve this problem? It almost always starts with member interviews. Why? Because if it’s members who are struggling with some aspect of your digital presence (website, […] The post Amazing Member Journeys Start with Member Interviews appeared first on The MatriX Files. Full Story

Your Member Journeys ARE Your Brand

I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, yada, yada. While logo, font, and color are certainly important aspects of a brand, we believe that the user experience is the largest driver of […] The post Your Member Journeys ARE Your Brand appeared first on The MatriX Files. Full Story

Don’t Redesign Your Website, Redesign Your Member Journeys

I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with lots of functionality, a better mobile experience, yada, yada. Here’s the problem with these RFPs: they almost always focus exclusively on the website and CMS. […] The post Don’t Redesign Your Website, Redesign Your Member Journeys appeared first on The MatriX Files. Full Story

The Best Way to Develop an Elevator Speech for Your Organization

I conduct a lot of branding and strategy workshops. My Creative Director Alex and I conduct them and we cover a lot of ground. We ask about the history of the organization, what they stand for, their signature benefits, why individuals and organizations join and why they remain, and so much more! My favorite part […] The post The Best Way to Develop an Elevator Speech for Your Organization appeared first on The MatriX Files. Full Story

How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb

A couple of months ago, I listened to an interview with Brian Chesky, CEO of Airbnb. Brian talked about how he and his team did a brainstorming exercise where they imagined what a 7-star, 10-star, even a 12-star experience on Airbnb would be like. Wait, aren’t star scales always five stars? What the heck is […] The post How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb appeared first on The MatriX Files. Full Story

Workflow for Managing and Sourcing Content for Multiple Social Media Accounts

As a social media coordinator for Matrix Group and some of our clients, I manage content and posts across a variety of social media platforms including Facebook, Instagram, and Twitter on a daily basis. When you consider multiple platforms for multiple … Continue reading → The post Workflow for Managing and Sourcing Content for Multiple Social Media Accounts appeared first on snack o'clock. Full Story

Even Your Kids Need a Password Manager

I’ve blogged in the past about password managers and why I think everyone needs one. Yes, everyone. Even your children. Not convinced? I asked my 8 year old about his various online accounts. Turns out he’s got about a dozen accounts already, between Spanish, Math, school blog, Minecraft, Fornite, etc. How does he remember them? […] The post Even Your Kids Need a Password Manager appeared first on The MatriX Files. Full Story