Amazon.com is really lucky that Google.com indexes its content and then adds the fabulous Google search algorithms to searches. In order to find something on Amazon.com, I had to find it on Google.com.
My son begged me to purchase software based on the Dr. Seuss ABC Book. We had previously seen the program at the Apple Store. Even though I have a Mac at home, CJ’s computer is a PC and I wanted the PC version for him.
So I went to Amazon.com and typed “dr. Seuss alphabet software.” I got nothing. I tried “dr. seuss alphabet” and didn’t get any software.
I should have typed “dr. seuss ABC software” but somehow, I had alphabet on the brain. It was late and my normally decent searching skills were not kicking in.
So I went to Google.com and typed “dr. Seuss alphabet software” and yes, you guessed it, Google found the product I wanted on Amazon.com; it was the second link.
Google’s legendary search algorithms did it again. Alphabet got equated to ABC and I got what I needed. I bet I’m not the only person who has gone to Google.com to find the content on another site. If I wanted to, I could have asked Google to search for “dr. Seuss alphabet software” on the Amazon.com site by typing “dr. Seuss alphabet software site:amazon.com.”
Lesson for all of us who build Web sites: make sure your site is visible to Google and other Internet search engines (more on that topic in another post).
Summary What are the best association management systems for small and medium trade associations in 2025? The top AMS platforms for small and medium trade associations in 2025 include MatrixMaxx, MemberClicks, Novi AMS, GrowthZone, Cobalt, Wild Apricot, and StarChapter. These systems are built to support organization-based memberships, complex dues structures, company directories, industry-specific data, and advocacy tools. When choosing an AMS,...
Over the past couple of years of hosting my Associations Thrive podcast, I’ve interviewed well over a hundred association and nonprofit CEOs about what they’re doing to help their organizations thrive. The conversations are inspiring, filled with examples of strategic initiatives, membership growth, innovative partnerships, and new revenue streams. And yet, there’s one topic that rarely comes up unless there’s a...
A few months ago, we shared how Matrix Group chose Fathom as our AI-powered note-taking app after testing multiple options. It was an exciting step in our AI journey—one that promised to make note taking more accurate and efficient, ensuring that key takeaways didn’t get lost in the shuffle. But as we started using Fathom more regularly, we ran into some...
