Amazon.com is really lucky that Google.com indexes its content and then adds the fabulous Google search algorithms to searches. In order to find something on Amazon.com, I had to find it on Google.com.
My son begged me to purchase software based on the Dr. Seuss ABC Book. We had previously seen the program at the Apple Store. Even though I have a Mac at home, CJ’s computer is a PC and I wanted the PC version for him.
So I went to Amazon.com and typed “dr. Seuss alphabet software.” I got nothing. I tried “dr. seuss alphabet” and didn’t get any software.
I should have typed “dr. seuss ABC software” but somehow, I had alphabet on the brain. It was late and my normally decent searching skills were not kicking in.
So I went to Google.com and typed “dr. Seuss alphabet software” and yes, you guessed it, Google found the product I wanted on Amazon.com; it was the second link.
Google’s legendary search algorithms did it again. Alphabet got equated to ABC and I got what I needed. I bet I’m not the only person who has gone to Google.com to find the content on another site. If I wanted to, I could have asked Google to search for “dr. Seuss alphabet software” on the Amazon.com site by typing “dr. Seuss alphabet software site:amazon.com.”
Lesson for all of us who build Web sites: make sure your site is visible to Google and other Internet search engines (more on that topic in another post).
In honor of Earth Day, I want to share a story about our recent office closing at Matrix Group, and how we tried to do it in the most sustainable, community-minded way possible. Closing our Arlington, VA office was a bittersweet milestone. After years of working fully remotely and knowing that remote work was here to stay for us, it didn’t...
On Monday, March 31st, Matrix Group said goodbye to our office on the 3rd floor of 2611 South Clark Street in Crystal City. We moved into this space in July 2019, a mere nine months before the pandemic began. This new office was light-filled, full of collaborative spaces, decorated with purple splashes and Star Wars toys, and full of the latest...
CEO Joanna Pineda and I have a running joke that whenever we see “delve” and “embark” used in the same paragraph (even better if it’s the same sentence) we wager a lot that AI was involved in the drafting. If you've been using AI tools like ChatGPT for content creation, you’ve probably noticed this, too. AI definitely favors certain words -...
