Tips For Keeping Your Office Open During a Snowstorm

Last Wednesday afternoon, with not one snowflake on the ground, schools and local jurisdictions were announcing closures in advance of Thursday’s monster snowstorm. In the past, I would gotten up early the day of the storm to make the call re: keeping the office open or following the federal government’s lead and close the office. […]

Top Tech Resolutions for 2014

It’s the new year, which means we’re all talking about our New Year’s resolutions. While most of us are thinking about diets and exercise routines, I’m thinking about tech resolutions. Here’s my list of top tech resolutions that I think you and your organization should consider in 2014. Make your site responsive. If your site isn’t […]

Mining Your Membership Database for Business Intelligence

I had the pleasure of co-​​​​hosting a webinar on business intelligence with Wes Trochlil, President of Effective Database Management earlier this week. Wes is a terrific speaker, he runs a great association consulting practice, and I love that he’s passionate about business intelligence (BI). Wes speaks and blogs tirelessly about BI. His main message during […]

Answer Customer Questions On Your Website and Reap the SEO Benefits

A couple of months ago, I had the pleasure of attending a powerful presentation on content marketing by Marcus Sheridan, CEO of The Sales Lion. His main message: Your customers and potential customers have thousands of questions about your product and industry. Answer those questions through your website and blog! Here are some key takeaways from […]