How I Came To Represent 12 Million People

A couple of weeks ago, my husband got a letter in the mail from the American Institute of Consumer Studies. AICS wanted to interview him about his media viewing habits. A couple of days later, someone knocked on our door. Turns out AICS wasn’t interested in interviewing Maki; they wanted to interview an adult female […]

The Promise of Universal Analytics: Custom Dimensions Can Show Who Is Visiting and What They Are Doing

Much has been written about about Google Analytics (GA), which is now Universal Analytics. When you upgrade your account to Universal Analytics, a whole new world of reporting becomes available, including enhanced e-​​​​commerce reports, a more flexible tracking code that lets you track visitors across their devices (e.g., when people visit your website on a […]

Looking Back on 15 Years in Business

A couple weeks ago, I got to host a big party to celebrate Matrix Group’s 15th anniversary. A couple hundred staff, clients, former staff, friends and partners showed up and enjoyed great music, awesome food, a chance to say hello to their favorite Matrix Group staff, and even hear my Top 15 Moments in Matrix […]