Matrix Group Wins Summit International Marketing Effectiveness Award for IACP’s VIPS Web Site
October 9, 2008
Matrix Group International continued its recent award-winning streak by receiving a 2008 Marketing Effectiveness Award from the Summit International Awards for its work on the International Association of Chiefs of Police (IACP) Volunteers in Police Service (VIPS) Web Site.
The Marketing Effectiveness Awards is a unique competitive arena where the judging criteria are based on the effectiveness of marketing and advertising communications to influence the consumer’s knowledge, attitudes, and beliefs. The Summit International Awards (SIA) is one of the premier arbiters of creative and communication excellence. Companies and individuals from more than 50 countries and five continents participate in SIA’s awards programs.
The SIA awarded the Marketing Effectiveness Award to Matrix Group and IACP for the effectiveness of the VIPS Web site in promoting the idea that police volunteers make communities safer, stronger, and better prepared to respond to any emergency situation, and its success in calling on all Americans to build a culture of service, citizenship, and responsibility.
In support of VIPS’s purpose to connect individuals with existing volunteer opportunities in police service, recognize volunteers already involved in such opportunities, and help law enforcement agencies build new volunteer opportunities, Matrix Group created the following for the VIPS Web site:
- A design with flash branding area on the home page that appeals to Americans’ sense of patriotism and service.
- A searchable directory summarizing volunteer programs available in law enforcement agencies across the country. Agencies use the directory to network and contact programs offering similar or desired volunteer roles, and citizens use it to search for service opportunities.
- A library of model policies and other resources for law enforcement agencies interested in starting a volunteer program.
- A Content Management System that allows IACP staff to update the online resources on their own.
- A Question-of-the-Month feature that allows VIPS staff to publish questions to the home page and collect answers that can then be approved and published to the site.
- A Send-to-a-Friend form and links to popular social networking and bookmarking sites that visitors can use to tell their friends and relatives about the VIPS Web site and programs.
Matrix Group originally partnered with IACP to develop the VIPS site in the aftermath of September 11. The IACP, in partnership with and on behalf of the White House Office of the USA Freedom Corps and the Bureau of Justice Assistance, Office of Justice Programs, U.S. Department of Justice, initiated the program in an effort to build on the countless acts of service, sacrifice, and generosity that followed that tragic and historic day.