MatrixMaxx: The Analytics AMS


We offer an extensive selection of modules to help you manage your membership database, meetings and e-commerce activities, as well as comprehensive reporting.

MembershipMaxx™

MembershipMaxx is the heart and soul of MatrixMaxx. It tracks everything, including company, individuals, committee, board involvement and member activity history, all with a single sign-on!

MeetingMaxx™

Not a programmer? No problem! Enjoy dynamic calendars, the convenience of online registrations with real-time payments, and beautiful
meeting microsites.

CommerceMaxx™

Your members expect and deserve the best. Give them an intuitive online shopping experience with real-time digital fulfillment, subscriptions, and a seamless payment process.

CRMMaxx™

Transform your prospects into members, sales, and partners. With CRMMaxx™, create and manage leads, goals, and tasks to make it easy on your prospects, your team, and yourself.

TradeShowMaxx™

A trade show isn't a trade show without great exhibitors. Create exhibitor applications, offer custom pricing and discounts, and allow exhibitors to manage their own directory listings.

SponsorshipMaxx™

You need sponsors for your meetings, and those sponsors need opportunities to get themselves seen. It's easier than ever to give them that chance with SponsorshipMaxx™!

FundraisingMaxx™

Your members can donate whenever and wherever they feel the spirit of giving with our convenient online donations. Take pledges and gifts for specific funds and track independent campaigns.

FinanceMaxx™

FinanceMaxx™ brings you amazing invoicing tools, full Payflow Pro integration, and it offers so many real-time business intelligence reports your accountant will do a happy dance.

CommunicationsMaxx™

Keep members in the loop with flexible discussion and blast email lists, MailChimp integration, and real-time delivery reports. Members control their subscriptions and keep up with to favorite topics.

AdvocacyMaxx™

Concerned about an issue and not sure who to call? Look up your local representative by district, find staff and committee listings, and know you always have the current information with our automatic data refresh.

ReportMaxx™

An ever-growing list of searches, reports, query tools and exports, including business intelligence reports that let you track member and user trends. Check out the Member Engagement Calculator – it's one of our favorites!

IntegrationMaxx

We have all the tools you need for a seamless integrated experience, including single sign-on (SSO) third-party system support, a robust API, and a dynamic style system that makes our pages blend right in with the rest of your website.

What Clients Are Saying about MatrixMaxx

Andrea Miller, Senior Manager of Database Services at Food Marketing Institute, talks about how important a role MatrixMaxx has played in helping the association streamline their processes so they can focus on what matters.

Want to know even more?

Peruse below and get to know us even better.

Question: Does a Member Login REALLY cost you sales?

I am seeing a battle brewing in the association market regarding the need for users to log in to a site or service. The big question: If there is a member login, does it cost the organization sales – if the member is presented with a login, will they go away, never to return?
Full Story

Your AMS: What Doesn’t Matter?

What happens when you’re told that what you’re doing doesn’t matter? It’s part of your decision-making process! How can it not matter? Gretchen Steenstra, Senior Consultant at Delcor Technology Solutions is the kind of person who poses that kind of question. I got to catch up with Gretchen during the AMS Fest hosted by ReviewMyAMS‘s Teri … Continue reading Your AMS: What Doesn’t Matter? →
Full Story

Training and Trust: Keeping AMS Data Clean and Correct

People get a bit intimidated by AMS implementations and integrations. I get it. There are a lot of moving parts, but with the right tools, team, and know-how, things can go really smoothly. In the last blog post, I shared the Top 10 AMS Implementation Tips from Bruce Moe, ED at Missouri State Teachers Association because … Continue reading Training and Trust: Keeping AMS Data Clean and Correct →
Full Story

MATRIX MINUTE: Training and Trust: Keeping AMS Data Clean and Correct

During AMSFest in Chicago in May 2016, Bruce Moe, Executive Director of the Missouri State Teachers Association (MSTA), shared his Top Ten Tips for a successful association management system implementation. Bruce's #8 tip is: Decentralize data entry. What might seem like a data entry disaster waiting to happen for some association executives is the secret to up-to-date data at MSTA.
Full Story

MATRIX MINUTE: The API and the AMS: Strategy and Support

Listen to Reggie Henry, CIO of the American Society of Association Executives, talk about APIs and why they are so important to AMS implementations these days. No one system can do everything that most associations need, so today, more than ever, association management systems need to integrate with other systems.
Full Story

MATRIX MINUTE: Your AMS: What Doesn't Matter?

CRM vs. AMS doesn't matter. Platform vs. Premise doesn't matter. What does? Gretchen Streenstra, Senior Consultant at Delcor Technology Solutions, shares the session "she should have done" at the 2016 AMSFest in Chicago. She believes the current obsession with CRM and other tools and tricks is overblown. But what should you think about?
Full Story

MATRIX MINUTE: Peer Reviews: The Power and Popularity of ReviewMyAMS

CEO Joanna Pineda interviews Teri Carden, CEO of ReviewMyAMS, a peer review system for association management software platforms and companies. Teri talks about why she thinks ReviewMyAMS has had such a great year and why she's now organizing offline, face to face events that bring together vendors and prospects.
Full Story

Matrix Group Launches New Site for NERCOMP

Matrix Group announces the launch of a new site for the NorthEast Regional Computing Program (NERCOMP).
Full Story

Matrix Group Releases MatrixMaxx 16.1

Matrix Group announces the release of MatrixMaxx 16.1, the latest version of its association management system (AMS). It features CRMMaxx, our CRM solution, as part of the base product.
Full Story

Wearable Tech at ASAE Tech: Insights and Innovations

I recently attended the ASAE Technology Conference and was able to opt in for their tech experiment with second-generation wearable beacons. These little beacons work in conjunction with wall-mounted receivers and are built to return real-time data.
Full Story

Integrating Google Analytics With Your AMS for Better Tracking

We all know that Google Analytics (GA) can give us valuable insight into WHAT people are doing when they visit our websites. We also know that our member/customer databases contain information about our prospects and clients. Wouldn’t it be great if you could integrate the two systems to gain more insight and knowledge into WHO … Continue reading Integrating Google Analytics With Your AMS for Better Tracking →
Full Story

Matrix Group Releases MatrixMaxx 15.4

Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 15.4, the latest version of its association management system (AMS).
Full Story

What is ReviewMyAMS?

ReviewMyAMS Founder Teri Carden identified a huge need in the association community: a source for good, honest reviews about Association Management Systems (AMS). Enter ReviewMyAMS!
Full Story

Wes Trochlil’s Data Management Tips for Organizations of Any Size

I had the pleasure of attending #AMSFEST last week. The last session of the day was by Wes Trochlil, CEO of Effective Database Management, and he shared his Top Data Management Tips. As I’ve come to expect from Wes, the session was packed with good information for all organizations, no matter what their size or AMS.
Full Story

Matrix Group Releases MatrixMaxx 15.3 Featuring SurveyMaxx for All Users

Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 15.3, the latest version of its association management system (AMS). Now available to all users from within the Communications module, SurveyMaxx gives you the power to create targeted, validated surveys.
Full Story

How Adding Photos to Your Database Can Give Your Association a Human Touch

MatrixMaxx, Matrix Group’s Association Management Software (AMS), allows clients to upload photos of the individuals in the database. We put this feature in place many years ago but recently, it’s been getting a lot of use. I asked clients why this new interest and here’s what I heard:  They want the auto-generated rosters of the … Continue reading How Adding Photos to Your Database Can Give Your Association a Human Touch →
Full Story

How to Choose an AMS That Will Meet Your Needs Over the Next Decade

A few years ago, a prospective client shared his spreadsheet for AMS pricing decisions with me. His team was calculating which AMS was going to be the least expensive up through 3 years. Their reasoning? “Our Executive Director will probably be moving on by then, and the new one will probably want a new system, … Continue reading How to Choose an AMS That Will Meet Your Needs Over the Next Decade →
Full Story

Matrix Group Launches Redesigned Website for ACGIH®

Matrix Group announces the launch of a redesigned website for the ACGIH®. ACGIH is a member-based organization that advances occupational and environmental health.
Full Story

AMS Trends to Watch Out for in 2015

What can you expect to see in 2015? For one thing, associations will continue to become more data driven. But what else can you expect to see? Here are a few trends to keep your eye out for: CRM functionality in your AMS. Last fall, MatrixMaxx upgraded the TaskMaxx module to CRMMaxx.
Full Story

5 Tips on How to Keep Your AMS Data Clean

Keeping the data in your AMS clean is critical when it comes to managing your association. A badly managed AMS can impact your association’s ROI on marketing initiatives, fundraising activities and more! When it comes to keeping the data in your AMS clean, you need to have: Good data entry process in place Standards in […]
Full Story

Matrix Group Launches New MatrixMaxx Blog: Membership Matters

Matrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, mobile and e-marketing services, announces the launch of the new MatrixMaxx Blog called Membership Matters. Membership Matters is dedicated to helping associations succeed. On the blog, readers will find insightful posts covering a variety of topics, including: Tips on getting the most out of their AMS How to use your AMS data to understand trends in your membership Effective strategies implementing a new AMS And more Have suggestions for future blog posts? Share them with us. Check out the new blog at MatrixGroup.net/Membership-Matters...
Full Story

Managing Your AMS Implementation: Tip #1 Who’s In Charge?

Planning for an AMS implementation can be a huge undertaking and involve a great many staffers in your association. Here’s a quick tip that can help you plan ahead.
Full Story

Managing Your AMS Implementation: Tip #2 Implementation Team

Planning for an AMS implementation can be a huge undertaking and involve a great many staffers in your organization. Here’s a quick tip that can help you plan ahead.
Full Story

Managing Your AMS Implementation: Tip #3 Staff Involvement

Planning for an AMS implementation can be a huge undertaking and involve a great many staffers in your organization. Here’s a quick tip that can help you plan ahead.
Full Story

Managing Your AMS Implementation: Tip #4 Prep Your Data

Planning for an AMS implementation can be a huge undertaking and involve a great many staffers in your organization. Here’s a quick tip that can help you plan ahead.
Full Story

Managing Your AMS Implementation: Tip #5 Gather Samples

Planning for an AMS implementation can be a huge undertaking and involve a great many staffers in your organization. Here’s a quick tip that can help you plan ahead.
Full Story

Managing Your AMS Implementation: Tip #6 Managing the Project

Planning for an AMS implementation can be a huge undertaking and involve a great many staffers in your organization. Here’s a quick tip that can help you plan ahead
Full Story

Managing Your AMS Implementation: Tip #7 Think BIG. Think Change.

Planning for an AMS implementation can be a huge undertaking and involve a great many staffers in your organization. Here’s a quick tip that can help you plan ahead.
Full Story

Managing Your AMS Implementation: Tip #8 Data Entry Standards

Planning for an AMS implementation can be a huge undertaking and involve a great many staffers in your organization. Here’s a quick tip that can help you plan ahead.
Full Story

Managing Your AMS Implementation: Tip #9 You’re Not Done at Launch

Planning for an AMS implementation can be a huge undertaking and involve a great many staffers in your organization. Here’s a quick tip that can help you plan ahead.
Full Story

Managing Your AMS Implementation: Tip #10 Be Committed

Planning for an AMS implementation can be a huge undertaking and involve a great many staffers in your organization. Here’s a quick tip that can help you plan ahead.
Full Story

Mining Your Association Management Software for Business Intelligence, Part 1

Business Intelligence: it’s one of those phrases that make some people scratch their heads and say “huh.” Actually, not only is it easy to define, it’s absolutely crucial to your association.
Full Story

Matrix Group Releases MatrixMaxx 14.3

Matrix Group, a leading digital agency in the Washington, D.C. metro area, announces the release of MatrixMaxx 14.3, the latest version of its association management system (AMS). This release features a huge upgrade to the AMS’s TaskMaxx module—now CRMMaxx. With an understanding that CRM will become increasingly valuable to organizations in the coming year, Matrix Group believed the timing was perfect for this enhancement. Clients with CRMMaxx will now be able to: Identify leads for sponsorships, memberships, exhibitors, meetings, fundraising, committees, board members and more Create a goal and select a phase for each lead. Create tasks and link them ...
Full Story

Matrix Group Releases MatrixMaxx 14.2

Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 14.2, the latest version of its association management system (AMS). This release is packed with new reports and upgrades to CommerceMaxx and MeetingMaxx, including: More visualizations in the meeting and renewal comparison reports Upgrades to the intranet product review page in CommerceMaxx Login page upgrades A new badge builder in MeetingMaxx that allows you to design and print your badges for your meetings and events Clients are automatically upgraded to the latest version at no additional charge, and guaranteed all previous customizations and ...
Full Story

MatrixMaxx 14.1 Now Integrates with Popular Email Provider MailChimp

Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 14.1, the latest version of its association management system (AMS). This release features the ability to sync your email lists in MatrixMaxx with Mailchimp and new responsive pages on the staff intranet interface. Other exciting new upgrades include: New Membership Application emails, including Payment Received and Balance Due Tasks now have tickler reminder emails available Upgrades to the Meeting Badge enhancement to generically support Webinars New Meeting reports New Commerce report Enhancement to a variety of reports, including Batch View, Subscription page, Payment ...
Full Story

MatrixMaxx Unveils Redesigned Staff Intranet Interface in 13.4 Release

Matrix Group is thrilled to announce the release of MatrixMaxx 13.4. This release features the much anticipated and completely revamped staff intranet interface. The interface not only has a modernized, streamlined look and feel, but we also have made it mobile-friendly. Now, MatrixMaxx smartphone and tablet users will be able to navigate with an interface that responds dynamically to the smaller screen sizes of smartphones and tablets. Another major feature of the new intranet is the customizable "MyMatrixMaxx" dashboard. Staff users can select from a variety of widgets that give them summaries of key data and provide quick links to ...
Full Story

Mining Your Membership Database for Business Intelligence

I had the pleasure of co-hosting a webinar on business intelligence with Wes Trochlil, President of Effective Database Management earlier this week.
Full Story

Who Should Be In Charge of Your AMS Implementation?

An AMS implementation can be a big undertaking - so who from your association should be in charge of the project to ensure a successful implementation? In this episode of the Matrix Minute, Tanya Kennedy Luminati, MatrixMaxx Product Manager, gives her recommendations for who should be in charge and talks about why having a team to support the implementation is critical for success. Tanya also talks about the role and importance of having a senior sponsor on board. With the right team and organization wide support, your implementation is sure to be a success!
Full Story

MatrixMaxx 13.3 Adds More Tools to Measure Member Engagement

Matrix Group, a leading web design and development agency in the Washington DC metro area, announces the release of MatrixMaxx 13.3, the latest version of its association management software (AMS). This quarterly release includes a variety of baseline enhancements requested by our users, as well as new modules to help clients measure and improve member engagement. Other exciting upgrades include: Expansion of the Mapping upgrade to the Membership module More flexibility when setting prices in the Group Registration module New Membership Overview Dashboard Expansion of data visualization tools into Membership and Surveys The ability to ‘impersonate’ member profiles for tech ...
Full Story

What's Your Membership Experience?

I've blogged in the past about Vistage, the CEO membership organization that I've been a member of for five years. I was talking with a Vistage VP a few weeks ago and he summed up the Vistage experience quite succinctly: strong peer advisory group with well-run meetings, effective coaching and world-class speakers. In other words, the entire Vistage organization is focused on creating a membership experience that includes these 3 elements. I got to thinking. How many organizations have eloquently and succinctly described their ideal member or customer experience? Indeed, how many of us have architected how our customers interact with ...
Full Story