Matrix Minute

Matrix Group Launches Event Microsite for Food Marketing Institute

Matrix Group celebrates the launch of an event microsite for the Food Marketing Institute (FMI).
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Matrix Group Launches Redesigned Website for the Equipment Leasing and Finance Association

Matrix Group celebrates the launch of the redesigned website for the Equipment Leasing and Finance Association (ELFA).
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The Life Changing Benefits of Google’s Primary Inbox

I blogged recently that Matrix Group switched over to Google Apps. I have had a personal Gmail account for many years now and my family can’t function without our shared family Google calendar. So now I have Gmail at work and I’m loving it. I especially love Gmail’s inbox configurations. Here’s how it works. You […] The post The Life Changing Benefits of Google’s Primary Inbox appeared first on The MatriX Files.
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Matrix Group Launches Microsite for The CAS Institute

Matrix Group celebrates the launch of a new microsite for the Casualty Actuarial Society (CAS).
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Why Matrix Group Was Finally Ready to Switch to Google Apps

A few years ago, I blogged about Google Apps. I wondered if my business, and businesses everywhere, were ready to make the switch to Google Apps. Well, a few years later, we finally made the switch. A couple of months ago, Matrix Group switched over to Google Apps. We now use: Gmail for email Google […] The post Why Matrix Group Was Finally Ready to Switch to Google Apps appeared first on The MatriX Files.
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World Usability Day 2016 is All About Sustainability

The intersection of sustainability and user experience (UX) is where you’ll find the theme for 2016’s World Usability Day: Sustainable, or green, UX. Green UX involves creating the best experience for people in ways that make the most efficient, environmentally … Continue reading → The post World Usability Day 2016 is All About Sustainability appeared first on snack o'clock.
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Question: Does a Member Login REALLY cost you sales?

I am seeing a battle brewing in the association market regarding the need for users to log in to a site or service. The big question: If there is a member login, does it cost the organization sales – if the member is presented with a login, will they go away, never to return?
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MATRIX MINUTE: Microduino's Itty Bitty City

When Matrix Group CEO Joanna Pineda attended the 2016 MakerFaire in NYC, she met Microduino's Bin Feng, who showed off these awesome electronic building blocks. Each module uses stackable connector blocks to create projects big and small. Their new product is the Itty Bitty City 8-in-1 set that can inspire learning and creativity for everyone from kindergarten up!
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Matrix Group Launches Redesigned Website for National Insulation Association

Matrix Group celebrates the launch of a redesigned family of websites for the National Insulation Association (NIA).
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Lethal Weapon Team Wins Matrix Group's 2016 Pumpkin Carving Contest

The annual Pumpkin Carving Contest is now over, and we offer a hearty congratulations to the Lethal Weapon team, whose entry won with 43 likes on Facebook!
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Matrix Group Clients Win Three MarCom Awards

Matrix Group has received honors in the 2016 MarCom Awards, sponsored by the Association of Marketing and Communication Professionals (AMCP) for three client projects.
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MATRIX MINUTE: Four-Color 3D Printing at 2016 MakerFaire

During the #WMF16 - World Maker Faire in NYC - CEO and Chief Troublemaker Joanna PIneda saw so much amazing tech and innovation! She met Travis Miller of ORD Solutions, who have developed a 3D printer that prints in color the way your inkjet printer does at home - by mixing the four primary pigments. No need to paint your figurines or mockups!
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Sixth Matrix Group Project Wins Interactive Media Award Best in Class Distinction

Matrix Group has received a sixth award from the 2016 Interactive Media Awards for the Doorways for Women and Families website redesign.
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MATRIX MINUTE: Making Fun with Brushbots by Locus Labs

When Joanna attended World Maker Faire in NYC, she saw Joanne Lin of Locus Labsgetting everyone excited about making by racing brushbots. Lop the head off a common toothbrush, make a few modifications, and watch it go!
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Matrix Group Projects Win 5 Interactive Media Awards

Five Matrix Group projects have won honors from the 2016 Interactive Media Awards. We received four Outstanding Achievement Awards and one Best in Class, the highest honor conferred by the IMAs.
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MATRIX MINUTE - Sisyphus Kinetic Art at the 2016 MakerFaire

It is amazing what you can find at the MakerFaire! This year, CEO and Chief Troublemaker Joanna PIneda went to the MakerFaire in New York City and met Mica Roth of Nordeast Makers. He demonstrated the programmable kinetic sand table he and partner Bruce Shapiro developed and are Kickstarting.
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MatrixMaxx 16.3 is Now Live!

Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 16.3, the latest version of its association management system (AMS).
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Matrix Group Launches Updated NECA Connection ‘Find a Contractor’ Search Engine

Matrix Group celebrates the recent launch of the redesigned NECA Connection search engine for the National Electrical Contractors Association (NECA), and developed companion search for the National Labor Management Cooperation Committee (NLMCC).
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No-Cost Tools for the UX Pro (Who Wants to Save a Buck)

Our user experience (UX) team has weekly meetings, and each of us takes a turn sharing something useful. Since I came from a freelancing background, and because some of our clients like to get more involved in their websites, I … Continue reading → The post No-Cost Tools for the UX Pro (Who Wants to Save a Buck) appeared first on snack o'clock.
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MATRIX MINUTE - Meetings Marketing: Data-Driven Decisions

How can you tell that your marketing dollars are being spent effectively? You measure, of course! But what do you measure?

During the 2016 ASAE Annual Meeting and Expo, David J. Schnabel of the National Association of Episcopal Schools and Matrix Group CEO and Chief Troublemaker Joanna Pineda co-presented on just this topic.
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I’ve Seen the Future and It Doesn’t Include Web Browsers

For my birthday this year, my husband bought me an Amazon Tap. The Amazon Tap is a Bluetooth and Wi-Fi-enabled speaker that lets you use voice commands to play music, check the weather, order stuff on Amazon, look up things on Wikipedia, and on and on. Who knew that this little speaker would quickly become […] The post I’ve Seen the Future and It Doesn’t Include Web Browsers appeared first on The MatriX Files.
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Maybe We Should Stop Trying to Generate More Traffic to Government Affairs Web Pages

I attend a lot of redesign kickoff meetings. Clients almost always list as one of their top goals,“Increase traffic to the website.” Sounds reasonable, right? Organizations are competing for eyeballs, so traffic means organizations are getting attention and their content is being read and hopefully appreciated. Indeed, nearly every client I work with has a […] The post Maybe We Should Stop Trying to Generate More Traffic to Government Affairs Web Pages appeared first on The MatriX Files.
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Matrix Group Celebrates Recent Launch of Redesigned Website for AHAM

Matrix Group recently launched a redesigned website and blog for the Association of Home Appliance Manufacturers (AHAM).
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Why This Mom Loves Pokémon Go

Unless you’re living under a rock, you’ve heard about Pokémon Go. Pokémon Go is an app that lets you use your phone’s GPS and clock to detect where you are in the game and make Pokémon “appear” in your physical world so you can catch them, level them up, and battle your Pokémon against other […] The post Why This Mom Loves Pokémon Go appeared first on The MatriX Files.
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Using UTM Codes for Better Google Analytics Reporting

It’s no secret that we’ve been seriously geeking out about everything Google Analytics here at Matrix Group. We’ve been endlessly exploring, experimenting and testing and have been blown away by the amount of invaluable data we’ve been able to collect … Continue reading → The post Using UTM Codes for Better Google Analytics Reporting appeared first on snack o'clock.
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MATRIX MINUTE: The Past in the Present - Office Neighbors with Talent

Nearly every day, folks in our building riding the elevator to or from their lunch break get a concert. One of Matrix Group's downstairs neighbors, Dave McGowan, practices playing his Renaissance recorder in the elevator lobby of the parking levels.
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Getting Started with Facebook Live

A couple of Saturdays ago, my friend, co-worker and Director of Biz Dev, Bryan Clark, was taking his first-degree TaeKwonDo black belt test. I was attending as a black belt to help with the sit ups and push ups, to cheer Bryan on since he’s my sparring and workout buddy, and to post updates to […] The post Getting Started with Facebook Live appeared first on The MatriX Files.
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Matrix Group Wins Two Apex Awards

Matrix Group has won two Apex Awards for their work on projects for The The Catholic Health Association of the United States and eTERA Consulting.
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Catholic Health Association of the United States

2016 Apex Awards: Grand Award in the "Websites" category
View Matrix Group’s awards

eTERA Consulting

2016 Apex Awards: Award of Excellence in the "Websites - WordPress" category
View Matrix Group’s awards