Matrix Minute

How Adding Photos to Your Database Can Give Your Association a Human Touch

MatrixMaxx, Matrix Group’s Association Management Software (AMS), allows clients to upload photos of the individuals in the database. We put this feature in place many years ago but recently, it’s been getting a lot of use. I asked clients why this new interest and here’s what I heard:  They want the auto-generated rosters of the … Continue reading How Adding Photos to Your Database Can Give Your Association a Human Touch →
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The Role of the C-Suite in Technology

I had the honor of moderating a panel at this week’s annual conference of the American Society of Association Executives in Detroit, MI. The panel was titled, “The Role of the C-Suite in Technology” and featured 3 CEOs and 2 CIOs.
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Telerik Rolls Out New Translation Module in Sitefinity 8.1

Last week, a few members of the staff gathered together to learn about some of the enhancements in Sitefinity 8.1. The one that got many excited about is the new translation module. This will be available in the Enterprise edition.
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Why Limit Communications During the RFP Process?

Last week, we received an RFP (Request For Proposal) for a new content management system (CMS) and Associaton Management System (AMS). 
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How to Choose an AMS That Will Meet Your Needs Over the Next Decade

A few years ago, a prospective client shared his spreadsheet for AMS pricing decisions with me. His team was calculating which AMS was going to be the least expensive up through 3 years. Their reasoning? “Our Executive Director will probably be moving on by then, and the new one will probably want a new system, … Continue reading How to Choose an AMS That Will Meet Your Needs Over the Next Decade →
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A/B Testing: 3 Things to Test in Your Email Campaigns

Email marketing continues to be one of the most effective tools. Companies send out billions of emails daily to promote their products and services, but how effective are they?
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What Will Make Wearable Tech Stay?

In 2015, living without a smartphone seems unrealistic. We depend on our phones to ease and organize the whirlwind of our daily tasks. We’ve integrated technology into every aspect of our lives. 
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Is Virtual Reality the Next Big Thing?

What's the next big in thing in web design? According to Matrix Group Creative Director of Matrix Group, Alex Pineda, it's something we've seen already--virtual reality.
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Why Responsive Icons are Awesome

As web designers and developers, we love icons. They share so much information without ever having to resort to words. Don’t you agree? But in a time where more and more consumers are accessing websites via mobile devices
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The Battle of the Video Editors: Final Cut vs After Effects

Video has become a big part of web marketing, though many organizations don’t have a big budget to hire an outside firm to create videos. There are different tools that make it easier for organizations to create professional videos.
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The Non-Techie Guide to Using Sitefinity

Over the last few years, we’ve implemented a number of websites in the Sitefinity content management system.  From a technology perspective, we love the system for its robust functionality, its ability to integrate with other systems
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The Apple Watch Has Arrived

The Apple Watch has finally broken ground! With its release on April 24th, it has taken the world by storm. Why do we love the Apple Watch? It is a landmark creation for the tech world. Apple is continuing to … Continue reading →
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Three Things We Love About WordPress

Looking at one of today’s leading content management systems, WordPress, it currently powers 23% of the internet (WordPress). In 2003, it emerged as a strict blogging-only site. However, it presently hosts more than 74 million websites worldwide with clients including … Continue reading →
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What's Your Mobile Strategy

The world is no longer going mobile. It's here. With Americans doing more on their mobile devices, companies need to have a mobile strategy. So, what's yours?
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No Error Error Reporting

A month after arriving at college, I was writing my first ten-page paper on my brand new Dell desktop. Suddenly, and without warning, my paper was gone! And I hadn’t saved in almost an hour! What’s a college freshman to … Continue reading →
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“No-Error” Error Reporting

A month after arriving at college, I was writing my first ten-page paper on my brand new Dell desktop. Suddenly, and without warning, my paper was gone! And I hadn’t saved in almost an hour! What’s a college freshman to … Continue reading →
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Google’s New Mobile-Friendly Algorithm Rolls Out Today

Google rolled out its NEW mobile-friendly algorithm today. Why is Google doing this? The world is mobile. With an estimated 63% of American adults using their phones to go online (Pew Research Center), Google, the world’s largest search engine, wants … Continue reading →
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Data Management is Everyone’s Responsibility

I meet with lots of clients that have staff assigned to manage the database. Membership or IT tends to have the responsibility for keeping member records up to date, updating contacts, maintaining demographic information, etc. Most organizations limit what staff can access and edit because they’re afraid that records will be messed up.
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Data Management is Everyone’s Responsibility

I meet with lots of clients that have staff assigned to manage the database. Membership or IT tends to have the responsibility for keeping member records up to date, updating contacts, maintaining demographic information, etc. Most organizations limit what staff can access and edit because they’re afraid that records will be messed up. I say … Continue reading Data Management is Everyone’s Responsibility →
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Tips and Tricks – Stuff you need to know about developing with Chrome DevTools

It’s no secret that Chrome is a good browser to develop in. I use it all the time. Not everyone’s familiar with all the tools available to them, though. Tutorialzine came out with a great list of must-know tips and … Continue reading →
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Catholic Health Association Centennial Site

Representing more than 600 hospitals and 1,400 long-term care and other health facilities in all 50 states, the Catholic Health Association of the United States (CHA) represents the largest group of nonprofit health care providers in the nation. This year, the association is celebrating its 100th anniversary. In honor of this milestone, CHA launched a centennial […]
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Why Every Organization Should Care About Search Engine Optimization (SEO)

Every once in a while, a client or prospect will tell me their organization doesn’t care about search engine optimization (SEO). Why? I get these reasons: The organization targets a very specific, very niche set of audiences. The organization has a defined universe and they are largely known to the association and vice versa. The […]
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The Evolution of UI Design: back to skeumorphic?

UI design has been evolving recently, and that has a lot to do with Google’s new Material Design Language that debuted last year. The concept is inspired by traditional ol’ paper and ink. Google interfaces are now more three dimensional with each component on … Continue reading →
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Pick Up the Phone! Why Your Marketing Plan Needs a Personal Touch

I am a big fan of phone calls. I spend most of day in meetings and on the phone. Why? Because I can’t land new deals or big deals via email, just doesn’t happen. When we launch websites, I try to call the client contact and the CEO within a few weeks to say thank […]
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Event Tracking Helps You Enhance Your Site’s User Experience

Lately, we’ve been working with clients on developing and implementing event tracking strategies on their websites. Why is this important? These days, organizations are looking for opportunities to: Connect and engage with their users Gather data to better understand those … Continue reading →
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