{"id":10691,"global_id":"www.matrixgroup.net?id=10691","global_id_lineage":["www.matrixgroup.net?id=10691"],"author":"40","status":"publish","date":"2024-01-05 17:30:21","date_utc":"2024-01-05 22:30:21","modified":"2024-01-05 17:30:21","modified_utc":"2024-01-05 22:30:21","url":"https:\/\/www.matrixgroup.net\/event\/how-to-craft-a-true-multilingual-strategy-for-your-website\/","rest_url":"https:\/\/www.matrixgroup.net\/wp-json\/tribe\/events\/v1\/events\/10691","title":"How to Craft a True Multilingual Strategy for Your Website","description":"<p><span style=\"font-weight: 400;\">Many organizations are exploring a multilingual strategy to reach more diverse or global audiences, make their content more accessible, and increase their impact. But <strong>what does a multilingual strategy look like?<\/strong> We can tell you this: it\u2019s NOT simply adding a Google translate button to your website!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Join us for an in-depth case study with the Safe Quality Foods Institute (SQFI) on how they reimagined their multilingual strategy,<\/strong> including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The goals of being multilingual<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How far to take their multilingual presence: brochure site, full site, emails and forms?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The languages to provide translations in<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What content to have manually translated vs. AI translation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to support inquiries and communications in other languages<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The project was 9 months of exploration and testing, as well as tough decision-making about <\/span><span style=\"font-weight: 400;\">how far to go with multilingual and the impact on staffing and cost. 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