Maybe We Should Stop Trying to Generate More Traffic to Government Affairs Web Pages

I attend a lot of redesign kickoff meetings. Clients almost always list as one of their top goals,“Increase traffic to the website.” Sounds reasonable, right? Organizations are competing for eyeballs, so traffic means organizations are getting attention and their content is being read and hopefully appreciated. Indeed, nearly every client I work with has a […]

Where Did All My Traffic Go?

In recent months, several clients reported declines in their Web site traffic.  “Where did all my traffic go?” they asked anxiously.  Turns out, the traffic is still there, but it’s dispersed and these clients have to look at usage reports from different sources to learn their true usage patterns and volume. The number one reason […]