We all know that video rules. Check out these amazing video statistics from 2021. I recently attended Non Dues a Palooza (NDaP) in Nashville, TN. NDaP is devoted to helping associations and nonprofits learn new ideas for generating non-dues revenue. Yes, I attended in person and it felt great! Teri Carden, the conference organizer and […]
All Spring, one client conference after another was cancelled or rescheduled. A few clients converted their conferences to a series of Zoom meetings. With some states opening up, is there a chance that conferences will come back in the Fall, if not the summer? For organizations that have conferences coming up, should you wait or […]
Over the past couple of weeks, client after client has cancelled meetings, tradeshows and conferences. They’re scrambling to find out if they can reschedule events or create an online experience worth good money for. For most of our association clients, their meetings are either in person events or live/on demand webinars. Since most organizations already […]
Your website, social media pages, videos, email newsletters, email campaigns – they’re all elements of your digital marketing toolbox. It’s the start of a new year. How should your digital marketing change in 2020? I queried my staff and here’s what we came up with: Experiment With a Mix of Short- and Long-Form Content Is […]
A couple of Saturdays ago, my friend, co-worker and Director of Biz Dev, Bryan Clark, was taking his first-degree TaeKwonDo black belt test. I was attending as a black belt to help with the sit ups and push ups, to cheer Bryan on since he’s my sparring and workout buddy, and to post updates to […]
I did it! A couple of weeks ago, I cancelled my subscription to cable TV through Comcast. Why? Gosh, so many reasons but primarily because it was costing me $120 per month and my family just doesn’t watch that much TV. Don’t get me wrong. We watch a lot of shows, just not cable TV. […]
Even though Matrix Group has had a YouTube account for years now, we weren’t doing much with it. Well this past week, we finally, fully integrated this platform into our overall marketing and social media strategy by launching a new series called The Matrix Minute. Why so late to the YouTube game? As I’ve explained […]
There are more and more iPads are popping up at the office. Three of us have kids who are addicted to Godfinger. Me? I love surfing on the couch and playing games like Rush Hour and TanZen. Despite the popularity of the iPad at work, I’ve been reading a lot of critical articles and blog […]
It’s got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers for print publications continue to spiral downwards, and research shows that most users avoid anything that looks like a banner ad on a Web page. […]
The Washington DC area is expecting a huge snowstorm this weekend but I’m not worried. I have a fridge full of food and an endless supply of movies through my Apple TV and PS3. Over the past year, content on demand has matured a lot. I can now rent and purchase movies, many of them […]