Tag: Video

Getting Started with Twitter Spaces

We all know that video rules. Check out these amazing video statistics from 2021.  I recently attended Non Dues a Palooza (NDaP) in Nashville, TN. NDaP is devoted to helping […]

Should You Convert Your Conference to a Virtual Conference? TLDR: Yes
Posted on May 11, 2020
Woman on laptop with headphones All Spring, one client conference after another was cancelled or rescheduled. A few clients converted their conferences to a series of Zoom meetings. With some states opening up, is there a chance that conferences will come back in the Fall, if not the summer? For organizations that have [...]
How To Turn Your Webinars into Interactive, Virtual Meetings
Posted on March 19, 2020
virtual meeting man and woman Over the past couple of weeks, client after client has cancelled meetings, tradeshows and conferences. They're scrambling to find out if they can reschedule events or create an online experience worth good money for. For most of our association clients, their meetings are either in person events or [...]
How Your Digital Marketing Should Change in 2020
Posted on January 2, 2020
Your website, social media pages, videos, email newsletters, email campaigns - they're all elements of your digital marketing toolbox. It's the start of a new year. How should your digital marketing change in 2020? I queried my staff and here's what we came up with:

Experiment With a Mix of Short- and Long-Form [...]

Getting Started with Facebook Live
Posted on June 29, 2016
A couple of Saturdays ago, my friend, co-worker and Director of Biz Dev, Bryan Clark, was taking his first-degree TaeKwonDo black belt test. I was attending as a black belt to help with the sit ups and push ups, to cheer Bryan on since he's my sparring and workout buddy, and to post updates to the studio's social media pages. In [...]
I Did It! I Cancelled My Cable Subscription!
Posted on August 14, 2014
nocablesmall I did it! A couple of weeks ago, I cancelled my subscription to cable TV through Comcast. Why? Gosh, so many reasons but primarily because it was costing me $120 per month and my family just doesn't watch that much TV. Don't get me wrong. We watch a lot of shows, [...]
The Matrix Minute is Born!
Posted on June 8, 2011
Even though Matrix Group has had a YouTube account for years now, we weren't doing much with it. Well this past week, we finally, fully integrated this platform into our overall marketing and social media strategy by launching a new series called The Matrix Minute. Why so [...]
The Future of Advertising
Posted on February 25, 2010
It's got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers for print publications continue to spiral downwards, and research shows that most users avoid anything that looks like a banner ad on a Web page. Ugh, so what's an advertiser [...]
Forget Blu-Ray Discs? Movies on Demand is Here
Posted on December 18, 2009
Blu-Ray disc The Washington DC area is expecting a huge snowstorm this weekend but I'm not worried.  I have a fridge full of food and an endless supply of movies through my Apple TV and PS3. Over the past year, content on demand has matured a lot.  [...]