Tag: User-Generated Content

Getting Started with Twitter Spaces

We all know that video rules. Check out these amazing video statistics from 2021.  I recently attended Non Dues a Palooza (NDaP) in Nashville, TN. NDaP is devoted to helping […]

What Does It Mean to Have an Interactive Website?
Posted on June 5, 2013
Man touch virtual screen icons Not so long ago, clients and prospects would call me and say, "Joanna, I want my website to be more interactive." They wanted to move beyond a website that just had a lot of text to one where visitors could fill out online forms, make purchases online, [...]
Are You Ready to Ditch Your Paper Subscriptions?
Posted on May 27, 2010
More and more of my clients are making the decision to eliminate their print magazines and newsletters. They're choosing digital versions of their publications over print to eliminate printing and mailing costs, achieve immediate delivery, and occasionally, create personalized versions based on customer preferences. All of this makes sense [...]
The Future of Advertising
Posted on February 25, 2010
It's got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers for print publications continue to spiral downwards, and research shows that most users avoid anything that looks like a banner ad on a Web page. Ugh, so what's an advertiser [...]
Fire Your Broker Web site Redesign
Posted on October 1, 2009
Matrix Group collaborated with author and certified financial planner Kelly Campbell to launch a redesigned Web site for Fire Your Broker. The redesign features Kelly's book Fire Your Broker, a practical guide to help individuals take over their financial futures and find the right broker. Our work included:
  • A new blog where Campbell addresses financial issues, and offers insightful tips on how [...]
Who’s Afraid of User-Generated Content?
Posted on August 25, 2009
Users on Computers From homemade movies on YouTube, to movie and book reviews, comments on blogs, and entries in Wikipedia, user-generated content (UGC) has changed the Web forever. I can't imagine the Amazon shopping experience without comments and ratings from other moms, the posts from [...]