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Why Every Website Needs a Taxonomy

Posted on December 1, 2011 by Joanna Pineda

Remember the days when the web was new and we spent hours surfing and checking out random sites? Yeah, neither do I because that was soooo long ago. These days, I spend time on e-mail, the Matrix Group corporate intranet, my favorite news sites, Google reader, and sites linked from my favorite e-mail newsletters. When […]

Read More Tags: Information Architecture, Taxonomy

What Is a Taxonomy and Why Does Your Site Need One?

Posted on April 28, 2009 by Joanna Pineda

If Matrix Group is creating a new Web site for you or updating an existing one, our project plan is almost sure to include development or review of your taxonomy. Taxonomy? Doesn’t that have to do with biology and how we classify organisms? (you know, kingdom –> phylum –> class?)  Sort of. Taxonomy today refers […]

Read More Tags: Design, Taxonomy, Web Design

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Joanna Pineda 2020

Joanna Pineda

CEO, Founder & Chief Troublemaker,
Matrix Group

A Chief Troublemaker’s insight on effective marketing strategies, customer service, leadership, web, mobile and social.

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