Tag: Strategy

Getting Started with Twitter Spaces

I attend a lot of redesign kickoff meetings. Clients almost always list as one of their top goals,“Increase traffic to the website.” Sounds reasonable, right? Organizations are competing for eyeballs, […]

Maybe We Should Stop Trying to Generate More Traffic to Government Affairs Web Pages
Posted on August 10, 2016
STOP_sign_sm I attend a lot of redesign kickoff meetings. Clients almost always list as one of their top goals,
"Increase traffic to the website." Sounds reasonable, right? Organizations are competing for eyeballs, so traffic means organizations are getting attention and their content is being read and hopefully appreciated. Indeed, nearly every client I work [...]
Does Your Website Need a Redesign or Refresh?
Posted on April 21, 2016
Woman setting before Mac screens, man reaching in front of her to point at something on screen A couple of weeks ago, I attended a meeting with a client who was interested in redesigning their website. "Why?" I asked. The site looks pretty good, the site is mobile-friendly, and the analytics are pretty good. So [...]
Why Your Organization Needs a Mobile App Strategy
Posted on December 30, 2015
Man holding smartphone Starting early this year, I have been urging clients to consider a mobile app. Not just a responsive website, which should be a given these days, but native iOS and Android apps. Why? The reasons have been building up over the past couple of years, but I became convinced because of several [...]
Why Limit Communications During the RFP Process?
Posted on August 4, 2015
Why Limit Communications During the RFP Process? | www.theMatriXFiles.net Last week, we received an RFP (Request For Proposal) for a new content management system (CMS) and Associaton Management System (AMS).  The RFP was great. The work was totally in our wheelhouse, the association is a segment we go after, and there were [...]
What’s In Store for Associations and the Web in 2015?
Posted on February 17, 2015
web_trends I have the honor of helping a number of association clients plan their web budgets for the next year or two or three. When preparing a web budget, my team and I do research, look at what other organizations are doing, talk to the innovators in the space, and brainstorm with [...]
Why Should You Hire an Agency to Redesign Your Website?
Posted on January 28, 2015
matrixgroup292 Every once in a while, I hear from a prospect who says his organization is considering redesigning their site and they'd like to do the design and CMS implementation on their own. They either want to use in-house resources or they intend to use an off the shelf template for design [...]