An Executive Director’s Guide to Getting the Most Out of Your Next Conference

I recently had coffee with Carol Singer Neuvelt, Executive Director of NAEM. NAEM is a professional association that empowers corporate leaders to advance environmental stewardship, create safe and healthy workplaces, and promote global sustainability. Carol says that one of NAEM’s biggest member benefits is its peer-led educational program, during which members share what they’ve done at […]

What Does Digital Transformation Mean for an Association or Non-Profit?

What does digital transformation mean for an association or non-profit? What does this transformation look like? These were two of the questions posed by Teri Carden, Founder of ReviewMyAMS and organizer of AMS Fest 2017, held a couple of weeks ago in Chicago. AMS Fest is a conference devoted to bringing together Association Management Software […]

When Redesigning Your Website, Don’t Confuse Goals with Requirements

I read a lot of RFPs and I attend a lot of website redesign kickoff meetings. The most important questions I ask are, “Why redesign? Why now?” I usually get answers like: Our website needs to mobile-friendly The website needs a faceted search Our site search sucks The website isn’t user-friendly While these are all […]

Why There is Still Room for a Small, Local Player in the AMS Space

Last month, some of the largest AMS (association management software) companies (YourMembership, Abila, Aptify and NimbleAMS) joined forces to create Community Brands, which they describe as “a powerful and unified family of brands and a connected eco-system of software and services to better serve associations, nonprofits and government entities.” One can quibble over whether or not […]

Members Want Curation and Insight from Their Associations – Part One

One of the best parts of my job is conducting user interviews. Nearly every Matrix Group project starts with a User Persona exercise where we interview staff to glean their most important target audiences. Then a team of Matrix Group staff interview people in each group. Whenever I can, I help conduct these interviews because […]

Maybe We Should Stop Trying to Generate More Traffic to Government Affairs Web Pages

I attend a lot of redesign kickoff meetings. Clients almost always list as one of their top goals,“Increase traffic to the website.” Sounds reasonable, right? Organizations are competing for eyeballs, so traffic means organizations are getting attention and their content is being read and hopefully appreciated. Indeed, nearly every client I work with has a […]