Tag: Strategy

Getting Started with Twitter Spaces

Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters […]

Why Journey Mapping is so Important to Creating Amazing Member Journeys
Posted on March 22, 2021
Member Journeys Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters the association has to offer, and easily subscribe to receive them. Some newsletters are open to the public, while others [...]
We Need to Bring Back the “Meet” in Meetings
Posted on March 12, 2021
During a kickoff meeting with a new BeSpeake client, I asked this question: What did not work during your annual meeting last year? Answer: While the education offerings were excellent, there were few opportunities for attendees to connect and network, and the few that did exist, were simple text chats. This client [...]
Should Virtual Conference Sessions Be Live or Pre-Recorded?
Posted on August 10, 2020
Non Dues-a-Palooza Virtual Bazaar Live I'm attending a lot of conferences these days. I'm also helping clients plan and execute a lot of conferences. All of them online, of course. One of the biggest questions being asked by meeting planners is: Should my educational sessions be live or pre-recorded? Live streamed at a [...]
How Much Should I Charge for My Virtual Conference?
Posted on May 28, 2020
Man making online purchase with credit card As the world of work continues to transition from physical to virtual, the same is happening to conferences, trade shows, and meetings. There are platforms to choose, new or different program formats to consider, and on and on. But the biggest question on everyone’s mind [...]
How To Turn Your Webinars into Interactive, Virtual Meetings
Posted on March 19, 2020
virtual meeting man and woman Over the past couple of weeks, client after client has cancelled meetings, tradeshows and conferences. They're scrambling to find out if they can reschedule events or create an online experience worth good money for. For most of our association clients, their meetings are either in person events or [...]
Don’t Redesign Your Website, Redesign Your Member Journeys
Posted on May 14, 2019
I mapping user flows on paper read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with lots of functionality, a better mobile experience, yada, yada. Here's the problem with these RFPs: they almost always [...]