Sometimes We Just Need to Ask Our Customers What They Want

All day long, I sit in meetings where my staff, clients and I try to intuit what customers and members want.  We look at usage reports, search logs, customer feedback forms, guestbook entries, and survey results.  All of these sources give us insight into what customers do, seek and want.  But after conducting a focus […]

How I Became a Cool Kid and Why It’s All About the Platform

What do the iPhone, Facebook, Twitter and Google have in common?  They have great platforms that have contributed greatly to their success!  What’s a platform and why does it matter? Wikipedia defines a platform as “a place to launch software. It is an agreement that the platform provider gave to the software developer that logic […]