Tag: Social Media

Getting Started with Twitter Spaces

I’m part of the Mission Matters author network and they’ve been hosting discussions about different business topics on Twitter Spaces. What is Twitter Spaces? Twitter Spaces are live, audio-only conversations […]

How Your Digital Marketing Should Change in 2020
Posted on January 2, 2020
Your website, social media pages, videos, email newsletters, email campaigns - they're all elements of your digital marketing toolbox. It's the start of a new year. How should your digital marketing change in 2020? I queried my staff and here's what we came up with:

Experiment With a Mix of Short- and Long-Form [...]

Top 5 Ways to Improve Your Facebook Page Reach
Posted on November 7, 2017
Have you noticed that the likes and interactions on your Facebook page are decreasing? If so, you’re not imagining it - organic reach on Facebook brand pages fell by 52% last year alone, and Facebook has even admitted that only about 16% of your fans see your updates.
Getting Started with Facebook Live
Posted on June 29, 2016
A couple of Saturdays ago, my friend, co-worker and Director of Biz Dev, Bryan Clark, was taking his first-degree TaeKwonDo black belt test. I was attending as a black belt to help with the sit ups and push ups, to cheer Bryan on since he's my sparring and workout buddy, and to post updates to the studio's social media pages. In [...]
It’s All About Mobile and Social At The Olympics
Posted on August 1, 2012
I love the Olympics. During the two weeks that they're on, I'm up way too late and I spend too much time checking results during the day. I never miss opening and closing ceremonies and watching the swimmers and gymnasts just makes my day. Which is why [...]
Are You Suffering From Social Media Fatigue?
Posted on June 28, 2012
Tired Woman Asleep In Front of Her Keyboard A friend asked me recently if I’m on Pinterest, the hot, new social network where users “pin” products, places and articles they like to Pinterest and explore the feeds from their friends. Confession: I'm on
Time to Create a Google+ Page for Your Organization
Posted on November 11, 2011
On Monday, Google opened up Google+ and allowed companies and brands to create corporate pages. Previously, only individuals could create Google+ profiles (believe me, we tried to create a corporate page and were thwarted by Google!). If you haven't done it already, I encourage you to create a page [...]
Does Your Organization Have a Social Sharing Strategy?
Posted on September 1, 2011
According to a study by ShareThis, the social sharing widget that you see on many websites, Facebook accounts for 38% of sharing traffic on the web. And that's just the percent of people who click through. If you add links shared but not clicked, the number goes up to a whopping 56%. Which means that if we (the collective [...]