Tag: SEO

Getting Started with Twitter Spaces

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity.  When writing any online content, whether […]

What REALLY Matters for Search Engine Optimization (SEO)
Posted on September 5, 2018
I do a lot of SEO consulting for clients. Clients want to know: how to optimize their websites for Google, how to drive more organic traffic to their sites, and what keywords they should focus on for optimization. At Matrix Group, we spend a lot of time on [...]
Why Every Organization Should Care About Search Engine Optimization (SEO)
Posted on March 18, 2015
Internet search concept Every once in a while, a client or prospect will tell me their organization doesn't care about search engine optimization (SEO). Why? I get these reasons:
  • The organization targets a very specific, very niche set of audiences.
  • The organization has a defined universe and they are largely known to the association [...]
Just Say No to Adding More PDFs to Your Website
Posted on April 19, 2012
We build a lot of websites at Matrix Group and most of them are loaded with PDF files. Clients post PDF files of their newsletters, their legislative updates, their magazines, their white papers, and on and on. While it's easy to create a PDF from Word, InDesign, Quark or Illustrator, and yes, PDFs look pretty, [...]
DecisionPath Consulting Website Redesign
Posted on February 11, 2011
DecisonPath, a business intelligence consultancy, called on Matrix Group for the redesign of its website, which needed to better communicate the company’s capabilities and experience. More importantly, DecisionPath’s staff wanted the website to serve as the company’s primary marketing vehicle and lead generation tool. SEO and usability were critical components of the website’s design and content. Matrix Group:
  • Developed a user-friendly navigation with [...]