Creating an Integrated Marketing Strategy for Your Organization That Blends Traditional Marketing and Social Networking

Clients often ask me how to add social media to their marketing and communication initiatives.  Rather than viewing social media as a separate program, I recommend adding social media to existing marketing activities. In addition, I recommend against blasting the same message across the different platforms.  Instead, I urge clients to create a layered approach […]

Integrating Traditional Marketing with Social Media

I had the pleasure of being part of a panel at today’s Grow Smart Biz conference, sponsored by Network Solutions.  Our topic was “Integrating Traditional Marketing with Social Media.”  Despite being the last panel of the day (we started around 4:20pm), I estimated that over 80% of the conference attendees attended the panel.  And by […]