Tag: Member Journey

Latest blog post

Sneak Peek into Recent Association Web Projects

Join us for a webinar where we’ll give you a whirlwind tour of some of our recent projects and dig deep into the strategy behind each project.

Read the post

Why Journey Mapping is so Important to Creating Amazing Member Journeys

Posted on March 22, 2021

Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters […]

Amazing Member Journeys Start with Member Interviews

Posted on June 3, 2019

Working with some new clients, I’ve been hearing this a lot: My website navigation sucks. Members can’t find information. They call us a lot in frustration. So how do we solve […]

Your Member Journeys ARE Your Brand

Posted on May 20, 2019

I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, […]

Don’t Redesign Your Website, Redesign Your Member Journeys

Posted on May 14, 2019

I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with […]

Tag: Member Journey

Sneak Peek into Recent Association Web Projects

Tags