mapping user flows on paper

Don’t Redesign Your Website, Redesign Your Member Journeys

I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with lots of functionality, a better mobile experience, yada, yada. Here’s the problem with these RFPs: they almost always focus exclusively on the website and CMS. […]