Tag: Marketing

Getting Started with Twitter Spaces

Guest post by Leah Monica, Director of Marketing We all constantly hear about email marketing best practices to help increase our open and click rates – subject lines, concise copy, […]

Tips for Increasing Email Deliverability
Posted on July 30, 2018
Guest post by Leah Monica, Director of Marketing Sending Emails We all constantly hear about email marketing best practices to help increase our open and click rates - subject lines, concise copy, clear calls-to-actions - but what good are those best practices if our emails aren’t even reaching your contacts’ inboxes? [...]
Does Your Website Need Web Push Notifications?
Posted on June 5, 2018
alert bell on desktop computer Let's face it. As marketers, we're always wondering how to reach more people, get more opens and clicks, drive traffic, and get more conversions.
Mobile apps have been terrific at generating visits and conversions because of their ability to send push notifications to users. We've all gotten used to [...]
Top 5 Ways to Improve Your Facebook Page Reach
Posted on November 7, 2017
Have you noticed that the likes and interactions on your Facebook page are decreasing? If so, you’re not imagining it - organic reach on Facebook brand pages fell by 52% last year alone, and Facebook has even admitted that only about 16% of your fans see your updates.
Members Want Curation and Insight from Their Associations – Part One
Posted on February 8, 2017
One of the best parts of my job is conducting user interviews. Nearly every Matrix Group project starts with a User Persona exercise where we interview staff to glean their most important target audiences. Then a team of Matrix Group staff interview people in each group. Whenever I can, I [...]
Getting Started with Facebook Live
Posted on June 29, 2016
A couple of Saturdays ago, my friend, co-worker and Director of Biz Dev, Bryan Clark, was taking his first-degree TaeKwonDo black belt test. I was attending as a black belt to help with the sit ups and push ups, to cheer Bryan on since he's my sparring and workout buddy, and to post updates to the studio's social media pages. In [...]
The Great Banana Bread Experiment: Are People Really Reading Your Emails?
Posted on June 2, 2016
bread_500px A couple of weeks ago, I sent out an important message to my entire staff about IT support. We had recently put in some technologies to make it easier for staff to request IT support during business and non-business hours, and some of our procedures had changed. The subject line began with [...]
Why Every Organization Should Care About Search Engine Optimization (SEO)
Posted on March 18, 2015
Internet search concept Every once in a while, a client or prospect will tell me their organization doesn't care about search engine optimization (SEO). Why? I get these reasons:
  • The organization targets a very specific, very niche set of audiences.
  • The organization has a defined universe and they are largely known to the association [...]
Want More Views and Clicks In Your Emails? Make Your E-Newsletters Responsive!
Posted on April 16, 2014
As marketers, we're obsessed with metrics. And since email is a primary means of Responsive Email communicating with our members, customers, prospects and partners, it only makes sense that we track open rates (the number of people who actually open and read our emails) and click rates (the number of people who [...]