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Why Your Organization Needs a Mobile Strategy

Posted on September 22, 2011 by Joanna Pineda

During a meeting with other CEOs last month, I noticed that nobody pulled out their laptops; instead, every person with a device was using an iPad. At least two of my clients have said they’ve turned in their laptops in favor of tablets. And a mom friend says she manages her entire household with her […]

Read More Tags: Design, Information Architecture, Mobile, Strategy

Why a Redesign is Like Moving: Time to Audit Your Stuff and Toss, Toss, Toss

Posted on June 29, 2011 by Joanna Pineda

My husband and I recently bought a new house. Even though the new place is slightly bigger than our old house, I was determined not to move old crap so I took the time to audit all of our stuff and toss out as much stuff as possible. During this process, which took months, I […]

Read More Tags: Information Architecture, Productivity

Thank Goodness Someone Bought Delicious or Why I’m a Prolific Social Bookmarker

Posted on May 27, 2011 by Joanna Pineda

Some of you know that I’m a prolific social bookmarker. I use a social bookmarking site called Delicious to store and organize my Web bookmarks. I don’t use the bookmarking function in my Web browser because I use too many devices every day: my Sony laptop when I’m at work, my Apple laptop when I’m […]

Read More Tags: Information Architecture, Social Media

Why Organizing Your House is a Lot Like Organizing Your Website

Posted on January 6, 2011 by Joanna Pineda

Last summer, a few months before the birth of my second son, I realized that I had to do something about my house. The house felt overrun with kids’ toys, there was mail everywhere, and I couldn’t find things. At the suggestion of several mom friends, I hired a professional organizer. C. Lee Cawley of […]

Read More Tags: Information Architecture, Web Design

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Joanna Pineda 2020

Joanna Pineda

CEO, Founder & Chief Troublemaker,
Matrix Group

A Chief Troublemaker’s insight on effective marketing strategies, customer service, leadership, web, mobile and social.

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