Why Journey Mapping is so Important to Creating Amazing Member Journeys

Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters the association has to offer, and easily subscribe to receive them. Some newsletters are open to the public, while others are members-only. The client has […]

mapping user flows on paper

Don’t Redesign Your Website, Redesign Your Member Journeys

I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with lots of functionality, a better mobile experience, yada, yada. Here’s the problem with these RFPs: they almost always focus exclusively on the website and CMS. […]

What Do I Need to Do to Become GDPR Compliant?

Guest post by Tanya Kennedy Luminati, MatrixMaxx Product Manager What are the next steps once you know what GDPR is? Officially start your security/compliance/privacy efforts This is your first step: Read about GDPR on the Matrix Group blog, and start to learn more. Track any efforts  Team meetings, staff meetings, webinars, research, actions. It is […]

Members Want Curation and Insight from Their Associations – Part One

One of the best parts of my job is conducting user interviews. Nearly every Matrix Group project starts with a User Persona exercise where we interview staff to glean their most important target audiences. Then a team of Matrix Group staff interview people in each group. Whenever I can, I help conduct these interviews because […]

Data-Driven Decision-Making Through Analytics | www.TheMatriXFiles.net

Data-Driven Decision-Making Through Analytics

A couple of weeks ago, I had the pleasure of moderating a discussion with Tim Martin and Jessica Katz of the Carnegie Endowment for International Peace. Tim is Digital Director and Jessica is Web Manager & Developer at Carnegie. Carnegie has a well-developed analytics program, the organization respects data, and Tim and Jessica are committed […]