A few years ago, Matrix Group Creative Director Alex Pineda suggested that we ditch PowerPoint and move to Google Slides. The reason? Collaborating on a PPT file is really hard. We used to pass around huge files via email or rely on the network share. Alex came up with a beautiful template and the rest […]
A few months ago, the office space committee met to discuss conference rooms at Matrix Group. We have a standing committee that is thinking about the future of work and we decided that we needed more collaborative space, complete with a screen and projector since we’re always looking at wireframes, designs, applications or code. It […]
I blogged recently that Matrix Group switched over to Google Apps. I have had a personal Gmail account for many years now and my family can’t function without our shared family Google calendar. So now I have Gmail at work and I’m loving it. I especially love Gmail’s inbox configurations. Here’s how it works. You […]
A few years ago, I blogged about Google Apps. I wondered if my business, and businesses everywhere, were ready to make the switch to Google Apps. Well, a few years later, we finally made the switch. A couple of months ago, Matrix Group switched over to Google Apps. We now use: Gmail for email Google […]
I was in a meeting with a client this week about their plans to redesign their website. He wondered if the organization should invest in responsive design. Wha? “Hold on,” I said. “I don’t think going mobile-friendly is optional these days.” But, he argued, responsive design adds to the project budget and his site doesn’t […]
Every once in a while, a client or prospect will tell me their organization doesn’t care about search engine optimization (SEO). Why? I get these reasons: The organization targets a very specific, very niche set of audiences. The organization has a defined universe and they are largely known to the association and vice versa. The […]
Much has been written about about Google Analytics (GA), which is now Universal Analytics. When you upgrade your account to Universal Analytics, a whole new world of reporting becomes available, including enhanced e-commerce reports, a more flexible tracking code that lets you track visitors across their devices (e.g., when people visit your website on a […]
I did it! A couple of weeks ago, I cancelled my subscription to cable TV through Comcast. Why? Gosh, so many reasons but primarily because it was costing me $120 per month and my family just doesn’t watch that much TV. Don’t get me wrong. We watch a lot of shows, just not cable TV. […]
Psst, want to know a secret? The world isn’t going mobile, it’s already mobile. Check out just a few statistics. In India, mobile traffic has surpassed desktop traffic. Google reports that 25% of paid search clicks are coming from mobile devices. The Pew Research Center reported this month that 34% of Americans aged 18 and […]
I had the great luck to attend xPotomac, the fabulous conference about the future of the Internet, communications and social media earlier this week. One of the presenters  was Ken Yarmosh and he gave a great talk on how the future will be full of screens. Someone predicted that in the future, cities will be […]