I do a lot of SEO consulting for clients. Clients want to know: how to optimize their websites for Google, how to drive more organic traffic to their sites, and what keywords they should focus on for optimization. At Matrix Group, we spend a lot of time on the mechanics of our client sites so […]
I used to dread my first day back in the office after vacation. After being away for a week or two (or more when I had my sons), I did not look forward to coming back and being buried in emails and getting caught by surprise by someone who needed my urgent attention. But not […]
I hear this a lot from prospects: Our website search sucks! It seems many organizations are in pain with search. Here’s the thing: a good site search requires an investment of time and money. This investment can be substantial and I think it’s worth it. In many ways, Google has spoiled us. Google is a free, […]
A few years ago, Matrix Group Creative Director Alex Pineda suggested that we ditch PowerPoint and move to Google Slides. The reason? Collaborating on a PPT file is really hard. We used to pass around huge files via email or rely on the network share. Alex came up with a beautiful template and the rest […]
A few months ago, the office space committee met to discuss conference rooms at Matrix Group. We have a standing committee that is thinking about the future of work and we decided that we needed more collaborative space, complete with a screen and projector since we’re always looking at wireframes, designs, applications or code. It […]
I blogged recently that Matrix Group switched over to Google Apps. I have had a personal Gmail account for many years now and my family can’t function without our shared family Google calendar. So now I have Gmail at work and I’m loving it. I especially love Gmail’s inbox configurations. Here’s how it works. You […]
A few years ago, I blogged about Google Apps. I wondered if my business, and businesses everywhere, were ready to make the switch to Google Apps. Well, a few years later, we finally made the switch. A couple of months ago, Matrix Group switched over to Google Apps. We now use: Gmail for email Google […]
I was in a meeting with a client this week about their plans to redesign their website. He wondered if the organization should invest in responsive design. Wha? “Hold on,” I said. “I don’t think going mobile-friendly is optional these days.” But, he argued, responsive design adds to the project budget and his site doesn’t […]
Every once in a while, a client or prospect will tell me their organization doesn’t care about search engine optimization (SEO). Why? I get these reasons: The organization targets a very specific, very niche set of audiences. The organization has a defined universe and they are largely known to the association and vice versa. The […]
Much has been written about about Google Analytics (GA), which is now Universal Analytics. When you upgrade your account to Universal Analytics, a whole new world of reporting becomes available, including enhanced e-commerce reports, a more flexible tracking code that lets you track visitors across their devices (e.g., when people visit your website on a […]