I was in a meeting with a client last week and he complained that their Google Analytics (GA) reports just aren’t that useful. I asked why, and he said, “GA tells me the top pages visited on my site and that Google is referring a lot of traffic, and that’s about it.” Hmm… I decided […]
A couple of weeks ago, I had the pleasure of moderating a discussion with Tim Martin and Jessica Katz of the Carnegie Endowment for International Peace. Tim is Digital Director and Jessica is Web Manager & Developer at Carnegie. Carnegie has a well-developed analytics program, the organization respects data, and Tim and Jessica are committed […]
Much has been written about about Google Analytics (GA), which is now Universal Analytics. When you upgrade your account to Universal Analytics, a whole new world of reporting becomes available, including enhanced e-commerce reports, a more flexible tracking code that lets you track visitors across their devices (e.g., when people visit your website on a […]