Data-Driven Decision-Making Through Analytics

A couple of weeks ago, I had the pleasure of moderating a discussion with Tim Martin and Jessica Katz of the Carnegie Endowment for International Peace. Tim is Digital Director and Jessica is Web Manager & Developer at Carnegie. Carnegie has a well-developed analytics program, the organization respects data, and Tim and Jessica are committed […]

The Promise of Universal Analytics: Custom Dimensions Can Show Who Is Visiting and What They Are Doing

Much has been written about about Google Analytics (GA), which is now Universal Analytics. When you upgrade your account to Universal Analytics, a whole new world of reporting becomes available, including enhanced e-commerce reports, a more flexible tracking code that lets you track visitors across their devices (e.g., when people visit your website on a […]