Guest post by Leah Monica, Director of Marketing We all constantly hear about email marketing best practices to help increase our open and click rates – subject lines, concise copy, clear calls-to-actions – but what good are those best practices if our emails aren’t even reaching your contacts’ inboxes? Why do your emails sometimes get […]
I used to dread my first day back in the office after vacation. After being away for a week or two (or more when I had my sons), I did not look forward to coming back and being buried in emails and getting caught by surprise by someone who needed my urgent attention. But not […]
A few years ago, I blogged about Google Apps. I wondered if my business, and businesses everywhere, were ready to make the switch to Google Apps. Well, a few years later, we finally made the switch. A couple of months ago, Matrix Group switched over to Google Apps. We now use: Gmail for email Google […]
A couple of weeks ago, I sent out an important message to my entire staff about IT support. We had recently put in some technologies to make it easier for staff to request IT support during business and non-business hours, and some of our procedures had changed. The subject line began with PLEASE READ, and […]
As marketers, we’re obsessed with metrics. And since email is a primary means of communicating with our members, customers, prospects and partners, it only makes sense that we track open rates (the number of people who actually open and read our emails) and click rates (the number of people who click on a link). Here […]
A few years ago, Matrix Group stopped sending out a weekly email newsletter.Why? We were launching a company blog, we were getting more active on Twitter and Facebook, and other organizations were dropping their email newsletters. The marketing staff was spread thin, so killing the Matrix Missive seemed like the right thing to do. We […]
Late last year, I received an e-mail from my son’s school, letting me know that enrollment forms for next school year were going to be done electronically from now on and that I should be on the lookout for the e-mail with the information and link. Okay, I bet you know where this is going. […]
Every day around 3pm, I get my afternoon update of The Washington Post via e-mail. Each update contains a summary of about a dozen stories and links to the full story on the Post Web site. Every time I get an update from Facebook about a message from a friend or a comment on one […]
More and more of my clients are making the decision to eliminate their print magazines and newsletters. They’re choosing digital versions of their publications over print to eliminate printing and mailing costs, achieve immediate delivery, and occasionally, create personalized versions based on customer preferences. All of this makes sense to me. I get most of […]
During a recent interview, the candidate asked me if Matrix Group still uses e-mail to promote its services and events. Curious, I asked her why she asked that question. She replied that she thought e-mail was obsolete, that all marketing is moving to the social Web. My first reaction was “no way, you’re crazy, e-mail […]