Members Want Curation and Insight from Their Associations – Part One

One of the best parts of my job is conducting user interviews. Nearly every Matrix Group project starts with a User Persona exercise where we interview staff to glean their most important target audiences. Then a team of Matrix Group staff interview people in each group. Whenever I can, I help conduct these interviews because […]

Companies Beware! Unhappy Customers are Turning to Social Media

Last week, I blogged about how a social media site like YouTube represent the future of advertising. But social media can also represent the anti-advertisement: bad reviews from unhappy customers who are eager to spread the word about a company’s failings. Witness the following: My friend Tanya runs a blog called NitpickyConsumer.com.  Tanya blogs about […]