What Are Natural Language Queries and Featured Snippets and Why Do They Matter?

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity.  When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly. While “writing for […]

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Should Virtual Conference Sessions Be Live or Pre-Recorded?

I’m attending a lot of conferences these days. I’m also helping clients plan and execute a lot of conferences. All of them online, of course. One of the biggest questions being asked by meeting planners is: Should my educational sessions be live or pre-recorded? Live streamed at a certain time or available on demand? Pre-recorded […]

How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb

A couple of months ago, I listened to an interview with Brian Chesky, CEO of Airbnb. Brian talked about how he and his team did a brainstorming exercise where they imagined what a 7-star, 10-star, even a 12-star experience on Airbnb would be like. Wait, aren’t star scales always five stars? What the heck is […]

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Does Your Website Need Web Push Notifications?

Let’s face it. As marketers, we’re always wondering how to reach more people, get more opens and clicks, drive traffic, and get more conversions. Mobile apps have been terrific at generating visits and conversions because of their ability to send push notifications to users. We’ve all gotten used to the notifications on our phone, as well […]