5 Reasons NOT to Rebrand Your Organization

In my last blog post, I discussed the 7 good reasons to rebrand your organization. But when does it NOT make sense to rebrand? Here’s what my friend Jane Barwis, CEO of BRG Communications, and I have to say about this topic. We recently did a webinar on rebranding because many of our clients are rebranding or thinking about […]

What’s In a Brand?

Many of my clients are rebranding. I think there’s something in the air. Clients are changing their names, updating logos, creating new palettes, and revisiting collateral styles. But what does it mean to rebrand? Matrix Group Alex Pineda is obsessed with branding. He spends a lot of time thinking about logos, colors, typography, imagery, and […]

Screen shot of the new Matrix Group Facebook Timeline Page

The Facebook Timeline is Coming on March 30 – Is Your Organization Ready?

The much awaited Facebook timeline for brands is coming. On March 30, whether you like it or not, your organization’s Facebook page will convert to the new timeline format. Here’s what’s new: It’s All About the Timeline. Facebook says the big, huge deal is the timeline. Facebook will automatically show a timeline on the right […]