What’s In a Brand?

Many of my clients are rebranding. I think there’s something in the air. Clients are changing their names, updating logos, creating new palettes, and revisiting collateral styles. But what does it mean to rebrand? Matrix Group Alex Pineda is obsessed with branding. He spends a lot of time thinking about logos, colors, typography, imagery, and […]

Screen shot of the new Matrix Group Facebook Timeline Page

The Facebook Timeline is Coming on March 30 – Is Your Organization Ready?

The much awaited Facebook timeline for brands is coming. On March 30, whether you like it or not, your organization’s Facebook page will convert to the new timeline format. Here’s what’s new: It’s All About the Timeline. Facebook says the big, huge deal is the timeline. Facebook will automatically show a timeline on the right […]

Your Employees as Brand Ambassadors

Last week, Matrix Group launched a new staff blog – SnackOClock.net. SnackOClock came out of an internal town hall meeting I held with staff late last year about recruiting. As a company, we decided to launch a staff blog to showcase our expertise, highlight cool projects, discuss innovative techniques we’re implementing on client sites, and […]