Is Blogging Passe?

During the Fall and Winter, I meet with many clients to help them formulate their web plans and budgets for the following year. During many of these meetings, I suggested to clients that they consider a leadership blog to raise awareness of their industry’s issues, make leadership more accessible and approachable, and showcase their thought […]

Creating an Integrated, Layered User Experience Across Your Social Media Pages

I was researching an organization last week and visited their website, blog and social media pages. The website was nicely designed, easy to navigate, and had good information.  The blog was terrific and I quickly subscribed to the RSS feed.  When I got to the organization’s social media pages, I was sorely disappointed.  Their Twitter […]

Integrating Traditional Marketing with Social Media

I had the pleasure of being part of a panel at today’s Grow Smart Biz conference, sponsored by Network Solutions.  Our topic was “Integrating Traditional Marketing with Social Media.”  Despite being the last panel of the day (we started around 4:20pm), I estimated that over 80% of the conference attendees attended the panel.  And by […]

Who’s Afraid of User-Generated Content?

From homemade movies on YouTube, to movie and book reviews, comments on blogs, and entries in Wikipedia, user-generated content (UGC) has changed the Web forever. I can’t imagine the Amazon shopping experience without comments and ratings from other moms, the posts from the 500 or so people I follow on Twitter could keep me occupied […]