by Joanna Pineda Posted on July 6, 2009
The National Hospice Foundation (NHF) raises critical funds needed to serve more than 3400 hospice and palliative care member providers. Matrix Group collaborated with NHF on the redesign to help convert visitors into donors, and encourage donors to become members of the foundation’s Legacy Society, a planned giving program.
Matrix created a new site that includes:
- A warm, welcoming color palette and a sophisticated appearance reflecting NHF’s organizational culture.
- Intuitive navigation so that the site is accessible to all who participate in the hospice community.
- A compelling section, called “See how NHF puts your gifts to use,” featuring testimonials, and personal stories of how donations directly help recipients.
- A Social Networking section featuring Twitter, Facebook and a form where visitors can sign up for NHF News based on their specific interests.
Related Articles
How to Make Your AMS a Revenue Generator, not a Cost Center Posted on March 25, 2024 I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator; this makes no sense...
The End of Expertise and How Associations Must Adapt Posted on February 23, 2024 “Trust in companies from global companies is in decline, worry over societal threats and establishment leaders misleading us is growing, while peers are as trusted as scientists for information on new innovations.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association...
6 Tips for Successful AMS Onboarding for New Staff Posted on February 12, 2024 When welcoming a new staff member into your organization, the onboarding process plays a pivotal role in shaping their future at your association. It's not just about acquainting them with the organization, their colleagues, or the physical workspace; it's also crucial to empower them with the tools and knowledge they need to thrive. And your Association Management System (AMS) is one...
