by Joanna Pineda Posted on July 6, 2009
The National Hospice Foundation (NHF) raises critical funds needed to serve more than 3400 hospice and palliative care member providers. Matrix Group collaborated with NHF on the redesign to help convert visitors into donors, and encourage donors to become members of the foundation’s Legacy Society, a planned giving program.
Matrix created a new site that includes:
- A warm, welcoming color palette and a sophisticated appearance reflecting NHF’s organizational culture.
- Intuitive navigation so that the site is accessible to all who participate in the hospice community.
- A compelling section, called “See how NHF puts your gifts to use,” featuring testimonials, and personal stories of how donations directly help recipients.
- A Social Networking section featuring Twitter, Facebook and a form where visitors can sign up for NHF News based on their specific interests.
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Now that I have a weekly podcast (Associations Thrive, available on all the major podcast networks), I interview CEOs, Executive Directors, and Presidents every single week. And you know what I’ve realized? Some chief execs have a great microphone or headset with a great microphone, and many do not. For the purposes of my podcast, I want the chief execs to...
What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast Posted on January 4, 2023
In case you missed it, Matrix Group now has a podcast. It’s called Associations Thrive! Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive. Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer...
5 Great Gift Ideas for the Techies in Your Life Posted on December 19, 2022
Struggling to find the perfect gift for the techies in your life? With technology continuing to evolve at a breakneck speed and the fact that techies can be so particular (we can say this because we know: we are them!), it can be tough to know what gift to give that will be a joy and delight, and not outdated. To...