The Conquer Cancer Foundation (CCF) of the American Society of Clinical Oncology (ASCO), a nonprofit organization dedicated to creating a world free from the fear of cancer by funding breakthrough research, sharing knowledge with physicians and patients worldwide, and supporting initiatives to ensure that all people have access to high-quality cancer care.
Matrix Group included:
- Warm colors and images geared toward the public and that demonstrate empowerment. Less text and increased imagery were used to communicate the Foundation’s core messages.
- A user-friendly navigation that is simple, straightforward and based on the site’s three main areas: who the organization is; what they do; and how to get involved.
- Brand consistency between the Foundation’s website and its affiliate organization, the American Society of Clinical Oncology (ASCO.org).