by Joanna Pineda Posted on February 15, 2012
The American College of Sports Medicine (ACSM) is the largest sports medicine and exercise science organization in the world. Its membership represents all types of sports medicine professionals. The redesign of ACSM’s website could not have come at a better time. With healthcare and preventative medicine at top of many people’s minds, ACSM leveraged the website redesign as an opportunity to reinforce its position as setting the “gold standard of sports medicine”, brand itself as a dynamic organization, and share its wealth of information to its members, the public and the media.
To support ACSM’s vision and goals, Matrix Group:
- Implemented a CMS driven by a robust taxonomy, allowing visitors to search by health related issues and topics as well as keywords — from yoga to heart attack prevention.
- Designed a comprehensive navigation, making information easily accessible to visitors and
- Crafted a beautiful design that evokes the energy and showcases the diversity of the sports medicine fieldand ACSM’s membership.
- Integrated the website with ACSM’s membership database, creating single sign-on for members to access protected member content.
Visit The American College of Sports Medicine Website.
Related Articles
Getting Started with Twitter Spaces I’m part of the Mission Matters author network and they’ve been hosting discussions about different business topics on Twitter Spaces. What is Twitter Spaces? Twitter Spaces are live, audio-only conversations that happen in Twitter. Twitter Spaces is a direct competitor to Clubhouse, which was the first tech firm to offer audio-only discussions back in April 2020. Here’s how it works: Any...
Budget for Communications and Marketing When Proposing New Initiatives Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. At the end of the conference, there was an Open Forum, during which select speakers took questions from the in person and...
How to Make Your Remote Culture Work: Coworking and Virtual Water Coolers I've been thinking a lot about work 3.0 and how to make sure that my company continues to foster collaboration and create social capital, even though we're all remote. I found this great article in Forbes by Dr. Gleb Tsipursky. I heard Dr. Tsipursky speak during one of my Vistage Worldwide, Inc. meetings and have found his work fresh and inspiring....
