Matrix Group collaborated with the Sheet Metal Contractors Association (SMCA) and Sheet Metal Workers Local 19, to create a microsite. With the launch of the site, SMCA and Local 19 hope to help stimulate the region’s construction industry and create green jobs for their members, as well as educate the Philadelphia and Delaware Valley communities on the importance of HVAC systems to improve indoor air quality and reduce energy use.
Our work included:
- The creation of a new brand that unifies the local sheet metal industry under one umbrella. The brand incorporates key elements the mission of this joint effort.
- A microsite specifically wrapped around the campaign, featuring green projects as well as reinforcing SMCA and Local 19’s expertise in HVAC.
- An implementation of a content management system (CMS) to help keep the site fresh and up to date.