by Joanna Pineda Posted on January 20, 2010
Matrix Group partnered with the Pulmonary Hypertension Association (PHA) to launch a redesigned Web site. The goal of the redesign was to create a Web site that conveys PHA’s mission-to find ways to prevent and cure pulmonary hypertension through community support, education, advocacy and awareness. In addition, it was imperative that the new site design focused on effectively communicating the right information to each type of PHA’s diverse audience of medical professionals, patients and their families, volunteers and donors.
- Created a user-focused navigation that directs visitors to specific areas on the Web site based on their needs, motivations and online behaviors.
- Collaborated with PHA staff on a rework of the site’s content to ensure each page’s key messages and calls to action were clearly defined.
- Seamlessly integrated PHA’s public-site with a third party database vendor, so when the redesigned site was launched, PHA had immediate access to all of their data.
Visit the New Pulmonary Hypertension Association Web site
Getting Started with Twitter Spaces
I’m part of the Mission Matters author network and they’ve been hosting discussions about different business topics on Twitter Spaces. What is Twitter Spaces? Twitter Spaces are live, audio-only conversations that happen in Twitter. Twitter Spaces is a direct competitor to Clubhouse, which was the first tech firm to offer audio-only discussions back in April 2020. Here’s how it works: Any...
Budget for Communications and Marketing When Proposing New Initiatives
Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. At the end of the conference, there was an Open Forum, during which select speakers took questions from the in person and...
How to Make Your Remote Culture Work: Coworking and Virtual Water Coolers
I've been thinking a lot about work 3.0 and how to make sure that my company continues to foster collaboration and create social capital, even though we're all remote. I found this great article in Forbes by Dr. Gleb Tsipursky. I heard Dr. Tsipursky speak during one of my Vistage Worldwide, Inc. meetings and have found his work fresh and inspiring....