Matrix Group International collaborated with National Federation of Independent Business (NFIB) an association that supports small and independent businesses. NFIB needed a web site that highlighted its membership benefits and advocacy.
Our worked involved:
*A member-focused navigation system that focuses on small business topics and concerns
*A content management system that allows staff to easily update content and tag articles according to a business taxonomy
*A taxonomy that lets NFIB showcase how its lobbying, member discount program, legal activities and how-to articles benefit businesses
*A discussion forum that lets members connect with each other.
*Integration with NFIB’s membership database so that members can register to use the new site and access protected content
*A join form that makes it easy to become a member