by Joanna Pineda Posted on June 13, 2008
The mission of the National Park Foundation (NPF) is to strengthen the connection between the American people and their National Parks by raising private funds, making strategic grants, creating innovative partnerships and increasing public awareness.
NPF came to Matrix Group to create a Web strategy and solution to promote the preservation of national parks and to call on the American public to take personal action by making donations. Features of the site include an interactive timeline of park philanthropy over the last 100 years; content distribution across NPF and other National Parks and Associations sites; viral marketing campaigns that allowed users to share pages of the site with friends and link to popular social networking and bookmarking sites; analytics and tracking that identified the pages being shared, pages visited and page they exited the site from. In a five month period from when the site was launched, visitors increased from 72,000 to 79,000, average site visit went from 12 min, 50 sec to 14 min, 15 sec and page views jumped from 220,000 to 822,000.
What is the Best Content Management System For an Association Website? Posted on March 8, 2023
We get a lot of RFP (Requests for Proposals) for association and nonprofit website redesigns. Often, one focus of the RFP is the technology that will power the new website. These RFPs have giant lists of requirements related to how content will be authored, formatted and published. We often get asked this question: What is the best content management system (CMS)...
Does Your Organization Need a Podcast? Posted on February 22, 2023
I love podcasts! I listen to at least one podcast every single day. And yes, I’m a podcaster. I have two podcasts: Associations Thrive is a podcast celebrating successful associations and their leaders and K Drama Chat is a podcast where my co-hosts and I take one Korean Drama (K Drama) each season and recap and analyze each episode. So, does...
Why Every CEO Needs a Great Microphone Posted on January 24, 2023
Now that I have a weekly podcast (Associations Thrive, available on all the major podcast networks), I interview CEOs, Executive Directors, and Presidents every single week. And you know what I’ve realized? Some chief execs have a great microphone or headset with a great microphone, and many do not. For the purposes of my podcast, I want the chief execs to...