by Joanna Pineda Posted on June 13, 2008
The mission of the National Park Foundation (NPF) is to strengthen the connection between the American people and their National Parks by raising private funds, making strategic grants, creating innovative partnerships and increasing public awareness.
NPF came to Matrix Group to create a Web strategy and solution to promote the preservation of national parks and to call on the American public to take personal action by making donations. Features of the site include an interactive timeline of park philanthropy over the last 100 years; content distribution across NPF and other National Parks and Associations sites; viral marketing campaigns that allowed users to share pages of the site with friends and link to popular social networking and bookmarking sites; analytics and tracking that identified the pages being shared, pages visited and page they exited the site from. In a five month period from when the site was launched, visitors increased from 72,000 to 79,000, average site visit went from 12 min, 50 sec to 14 min, 15 sec and page views jumped from 220,000 to 822,000.
Related Articles
How to Make Your AMS a Revenue Generator, not a Cost Center Posted on March 25, 2024 I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator; this makes no sense...
The End of Expertise and How Associations Must Adapt Posted on February 23, 2024 “Trust in companies from global companies is in decline, worry over societal threats and establishment leaders misleading us is growing, while peers are as trusted as scientists for information on new innovations.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association...
6 Tips for Successful AMS Onboarding for New Staff Posted on February 12, 2024 When welcoming a new staff member into your organization, the onboarding process plays a pivotal role in shaping their future at your association. It's not just about acquainting them with the organization, their colleagues, or the physical workspace; it's also crucial to empower them with the tools and knowledge they need to thrive. And your Association Management System (AMS) is one...
