by Joanna Pineda Posted on June 13, 2008
The mission of the National Park Foundation (NPF) is to strengthen the connection between the American people and their National Parks by raising private funds, making strategic grants, creating innovative partnerships and increasing public awareness.
NPF came to Matrix Group to create a Web strategy and solution to promote the preservation of national parks and to call on the American public to take personal action by making donations. Features of the site include an interactive timeline of park philanthropy over the last 100 years; content distribution across NPF and other National Parks and Associations sites; viral marketing campaigns that allowed users to share pages of the site with friends and link to popular social networking and bookmarking sites; analytics and tracking that identified the pages being shared, pages visited and page they exited the site from. In a five month period from when the site was launched, visitors increased from 72,000 to 79,000, average site visit went from 12 min, 50 sec to 14 min, 15 sec and page views jumped from 220,000 to 822,000.
Getting Started with Twitter Spaces
I’m part of the Mission Matters author network and they’ve been hosting discussions about different business topics on Twitter Spaces. What is Twitter Spaces? Twitter Spaces are live, audio-only conversations that happen in Twitter. Twitter Spaces is a direct competitor to Clubhouse, which was the first tech firm to offer audio-only discussions back in April 2020. Here’s how it works: Any...
Budget for Communications and Marketing When Proposing New Initiatives
Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. At the end of the conference, there was an Open Forum, during which select speakers took questions from the in person and...
How to Make Your Remote Culture Work: Coworking and Virtual Water Coolers
I've been thinking a lot about work 3.0 and how to make sure that my company continues to foster collaboration and create social capital, even though we're all remote. I found this great article in Forbes by Dr. Gleb Tsipursky. I heard Dr. Tsipursky speak during one of my Vistage Worldwide, Inc. meetings and have found his work fresh and inspiring....