by Joanna Pineda Posted on July 22, 2008
The National Association of Area Agencies on Aging (n4a)’s primary mission is to build the capacity of its members to help older persons and persons with disabilities live with dignity.
N4a asked Matrix Group to turn its Web site into the premier destination for issues and resources on aging. Matrix Group worked closely with n4a to showcase its many broad-reaching programs, clearly outline member benefits, and call on members to participate in research, workshops, training, and ongoing collaboration. Our solutions included targeted user surveys, intuitive site navigation, a design to enhance their brand, a customized Content Management System (CMS) to make it easy for staff to keep content fresh, and integration with legacy applications.
Related Articles
Why Every CEO Needs a Great Microphone Posted on January 24, 2023 Now that I have a weekly podcast (Associations Thrive, available on all the major podcast networks), I interview CEOs, Executive Directors, and Presidents every single week. And you know what I’ve realized? Some chief execs have a great microphone or headset with a great microphone, and many do not. For the purposes of my podcast, I want the chief execs to...
What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast Posted on January 4, 2023 In case you missed it, Matrix Group now has a podcast. It’s called Associations Thrive! Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive. Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer...
5 Great Gift Ideas for the Techies in Your Life Posted on December 19, 2022 Struggling to find the perfect gift for the techies in your life? With technology continuing to evolve at a breakneck speed and the fact that techies can be so particular (we can say this because we know: we are them!), it can be tough to know what gift to give that will be a joy and delight, and not outdated. To...
