Matrix Group partner, Grocery Manufacturers Association (GMA) is the leading voice for food, beverage and consumer product companies and serves many audiences in communicating the interests, research and publications developed by staff and also helps its members produce safe products through a strong and ongoing commitment to scientific research, testing and evaluation. GMA partnered with Matrix Group and Rational 360 on a website redesign and implementation. Rational 360 created the information architecture and design, while Matrix Group implemented a new content management system and integrated the website with GMA’s membership database.
Matrix Group and Rational 360 work features:
- News and information organized by topic, including Product Safety, Health & Nutrition and Preserving the Environment.
- A unified member experience for members who previously had to use multiple passwords to access content on two websites (GMA merged with another organization several years ago), and multiple, separate e-commerce applications. Today, visitors use one username and password to access ALL resources and members seamlessly gain access to protected content and discounts.
- Complete integration with GMA’s back office. Member profiles are changed instantly, purchased are processed in real-time, and all registrations are automatically saved to GMA’s association management software, MatrixMaxx.