by Joanna Pineda Posted on February 11, 2011
Matrix Group partner, Grocery Manufacturers Association (GMA) is the leading voice for food, beverage and consumer product companies and serves many audiences in communicating the interests, research and publications developed by staff and also helps its members produce safe products through a strong and ongoing commitment to scientific research, testing and evaluation. GMA partnered with Matrix Group and Rational 360 on a website redesign and implementation. Rational 360 created the information architecture and design, while Matrix Group implemented a new content management system and integrated the website with GMA’s membership database.
Matrix Group and Rational 360 work features:
- News and information organized by topic, including Product Safety, Health & Nutrition and Preserving the Environment.
- A unified member experience for members who previously had to use multiple passwords to access content on two websites (GMA merged with another organization several years ago), and multiple, separate e-commerce applications. Today, visitors use one username and password to access ALL resources and members seamlessly gain access to protected content and discounts.
- Complete integration with GMA’s back office. Member profiles are changed instantly, purchased are processed in real-time, and all registrations are automatically saved to GMA’s association management software, MatrixMaxx.
Visit the Grocery Manufacturers Association Website.
Related Articles
How to Make Your AMS a Revenue Generator, not a Cost Center Posted on March 25, 2024 I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator; this makes no sense...
The End of Expertise and How Associations Must Adapt Posted on February 23, 2024 “Trust in companies from global companies is in decline, worry over societal threats and establishment leaders misleading us is growing, while peers are as trusted as scientists for information on new innovations.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association...
6 Tips for Successful AMS Onboarding for New Staff Posted on February 12, 2024 When welcoming a new staff member into your organization, the onboarding process plays a pivotal role in shaping their future at your association. It's not just about acquainting them with the organization, their colleagues, or the physical workspace; it's also crucial to empower them with the tools and knowledge they need to thrive. And your Association Management System (AMS) is one...