by Joanna Pineda Posted on August 24, 2012
Matrix Group developed a Facebook app for Goodwill Industries International as part of the organization’s Donate Movement. The interactive campaign demonstrates how supporters’ donations of clothes and everyday household items are transformed into funds that support the organization’s mission.
In order to further expose the Donate Movement and expand its reach, Goodwill® sought to implement its popular Donate Match Game as a Facebook App. In order to help bring this vision to life, Matrix Group:
- Adapted the original iOS game to comply with Facebook’s rules for apps.
- Created Facebook-specific paths for users to publish their scores and thus gain exposure for the game and the Donate Movement.
- Developed a registration form, which is automatically completed when the player finishes the game. The completed form allows users to enter a contest for a free laptop, provided by Family Circle Magazine.
Play the game on your Facebook page.
Why Every CEO Needs a Great Microphone Posted on January 24, 2023
Now that I have a weekly podcast (Associations Thrive, available on all the major podcast networks), I interview CEOs, Executive Directors, and Presidents every single week. And you know what I’ve realized? Some chief execs have a great microphone or headset with a great microphone, and many do not. For the purposes of my podcast, I want the chief execs to...
What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast Posted on January 4, 2023
In case you missed it, Matrix Group now has a podcast. It’s called Associations Thrive! Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive. Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer...
5 Great Gift Ideas for the Techies in Your Life Posted on December 19, 2022
Struggling to find the perfect gift for the techies in your life? With technology continuing to evolve at a breakneck speed and the fact that techies can be so particular (we can say this because we know: we are them!), it can be tough to know what gift to give that will be a joy and delight, and not outdated. To...