by Joanna Pineda Posted on August 24, 2012
Matrix Group developed a Facebook app for Goodwill Industries International as part of the organization’s Donate Movement. The interactive campaign demonstrates how supporters’ donations of clothes and everyday household items are transformed into funds that support the organization’s mission.
In order to further expose the Donate Movement and expand its reach, Goodwill® sought to implement its popular Donate Match Game as a Facebook App. In order to help bring this vision to life, Matrix Group:
- Adapted the original iOS game to comply with Facebook’s rules for apps.
- Created Facebook-specific paths for users to publish their scores and thus gain exposure for the game and the Donate Movement.
- Developed a registration form, which is automatically completed when the player finishes the game. The completed form allows users to enter a contest for a free laptop, provided by Family Circle Magazine.
Play the game on your Facebook page.
Related Articles
How to Make Your AMS a Revenue Generator, not a Cost Center Posted on March 25, 2024 I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator; this makes no sense...
The End of Expertise and How Associations Must Adapt Posted on February 23, 2024 “Trust in companies from global companies is in decline, worry over societal threats and establishment leaders misleading us is growing, while peers are as trusted as scientists for information on new innovations.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association...
6 Tips for Successful AMS Onboarding for New Staff Posted on February 12, 2024 When welcoming a new staff member into your organization, the onboarding process plays a pivotal role in shaping their future at your association. It's not just about acquainting them with the organization, their colleagues, or the physical workspace; it's also crucial to empower them with the tools and knowledge they need to thrive. And your Association Management System (AMS) is one...
