Matrix Group developed a Facebook app for Goodwill Industries International as part of the organization’s Donate Movement. The interactive campaign demonstrates how supporters’ donations of clothes and everyday household items are transformed into funds that support the organization’s mission.
In order to further expose the Donate Movement and expand its reach, Goodwill® sought to implement its popular Donate Match Game as a Facebook App. In order to help bring this vision to life, Matrix Group:
- Adapted the original iOS game to comply with Facebook’s rules for apps.
- Created Facebook-specific paths for users to publish their scores and thus gain exposure for the game and the Donate Movement.
- Developed a registration form, which is automatically completed when the player finishes the game. The completed form allows users to enter a contest for a free laptop, provided by Family Circle Magazine.