by Joanna Pineda Posted on March 13, 2009
Matrix Group International collaborated with Smith Strategic Inc to give the Employee Benefit Research Institute (EBRI) a new Web site redesign that was classic and timeless. Matrix implemented the design created by Smith Strategic and took responsibility for the site build and content management system. Our work included:
- Implementing the design with the goal of making the EBRI site more visible to search engines. Matrix Group uses CSS to ensure all pages have been optimized with unique title tags, H1 tags and appropriate keywords.
- Adding Web 2.0 features. Site visitors can now see the most popular content, and list of top ten most viewed articles based on a specific date range.
- An RSS Feed. Visitors can now subscribe to the EBRI RSS feed and stay current with the news, research and reports published the Institute.
- Customizing the Google search to better suit EBRI’s needs.
Related Articles
How to Make Your AMS a Revenue Generator, not a Cost Center Posted on March 25, 2024 I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator; this makes no sense...
The End of Expertise and How Associations Must Adapt Posted on February 23, 2024 “Trust in companies from global companies is in decline, worry over societal threats and establishment leaders misleading us is growing, while peers are as trusted as scientists for information on new innovations.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association...
6 Tips for Successful AMS Onboarding for New Staff Posted on February 12, 2024 When welcoming a new staff member into your organization, the onboarding process plays a pivotal role in shaping their future at your association. It's not just about acquainting them with the organization, their colleagues, or the physical workspace; it's also crucial to empower them with the tools and knowledge they need to thrive. And your Association Management System (AMS) is one...