by Joanna Pineda Posted on March 13, 2009
Matrix Group International collaborated with Smith Strategic Inc to give the Employee Benefit Research Institute (EBRI) a new Web site redesign that was classic and timeless. Matrix implemented the design created by Smith Strategic and took responsibility for the site build and content management system. Our work included:
- Implementing the design with the goal of making the EBRI site more visible to search engines. Matrix Group uses CSS to ensure all pages have been optimized with unique title tags, H1 tags and appropriate keywords.
- Adding Web 2.0 features. Site visitors can now see the most popular content, and list of top ten most viewed articles based on a specific date range.
- An RSS Feed. Visitors can now subscribe to the EBRI RSS feed and stay current with the news, research and reports published the Institute.
- Customizing the Google search to better suit EBRI’s needs.
Related Articles
Why Every CEO Needs a Great Microphone Posted on January 24, 2023 Now that I have a weekly podcast (Associations Thrive, available on all the major podcast networks), I interview CEOs, Executive Directors, and Presidents every single week. And you know what I’ve realized? Some chief execs have a great microphone or headset with a great microphone, and many do not. For the purposes of my podcast, I want the chief execs to...
What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast Posted on January 4, 2023 In case you missed it, Matrix Group now has a podcast. It’s called Associations Thrive! Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive. Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer...
5 Great Gift Ideas for the Techies in Your Life Posted on December 19, 2022 Struggling to find the perfect gift for the techies in your life? With technology continuing to evolve at a breakneck speed and the fact that techies can be so particular (we can say this because we know: we are them!), it can be tough to know what gift to give that will be a joy and delight, and not outdated. To...