by Joanna Pineda Posted on February 25, 2009
The International Association of Chiefs of Police (IACP) is the world’s oldest and largest nonprofit membership organization of police executives, consisting of operating chief executives of international, federal, state and local agencies of all sizes. As part of a national recruitment effort, IACP and the Bureau of Justice Assistance tasked Matrix Group International with creating a new “Discover Policing” Web site to help attract more recruits to this exciting field.
The Web site is designed to overcome stereotypes about careers in law enforcement, demonstrate the skills and experiences available, and create excitement about the profession. Through a striking design, a CMS that lets IACP staff update the site without knowing any html skills, pages that have been optimized for search engine indexing and viral options (send to a friend, social bookmarking), the new Web site is already generating rave reviews among law enforcement agencies, parents, counselors and potential recruits.
Why Every CEO Needs a Great Microphone Posted on January 24, 2023
Now that I have a weekly podcast (Associations Thrive, available on all the major podcast networks), I interview CEOs, Executive Directors, and Presidents every single week. And you know what I’ve realized? Some chief execs have a great microphone or headset with a great microphone, and many do not. For the purposes of my podcast, I want the chief execs to...
What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast Posted on January 4, 2023
In case you missed it, Matrix Group now has a podcast. It’s called Associations Thrive! Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive. Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer...
5 Great Gift Ideas for the Techies in Your Life Posted on December 19, 2022
Struggling to find the perfect gift for the techies in your life? With technology continuing to evolve at a breakneck speed and the fact that techies can be so particular (we can say this because we know: we are them!), it can be tough to know what gift to give that will be a joy and delight, and not outdated. To...