by Joanna Pineda Posted on June 13, 2008
The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 220 companies are members of the association, including many well-known brand names.
For its latest partnership, Matrix Group assisted DSA in implementing a consumer site and a blog. Matrix Group helped DSA analyze its users and audiences which translated to better navigation and information architecture for the new site. The entire Web site and blog are powered by an open-source content management system, implemented by Matrix Group.
Why Every CEO Needs a Great Microphone Posted on January 24, 2023
Now that I have a weekly podcast (Associations Thrive, available on all the major podcast networks), I interview CEOs, Executive Directors, and Presidents every single week. And you know what I’ve realized? Some chief execs have a great microphone or headset with a great microphone, and many do not. For the purposes of my podcast, I want the chief execs to...
What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast Posted on January 4, 2023
In case you missed it, Matrix Group now has a podcast. It’s called Associations Thrive! Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive. Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer...
5 Great Gift Ideas for the Techies in Your Life Posted on December 19, 2022
Struggling to find the perfect gift for the techies in your life? With technology continuing to evolve at a breakneck speed and the fact that techies can be so particular (we can say this because we know: we are them!), it can be tough to know what gift to give that will be a joy and delight, and not outdated. To...