by Joanna Pineda Posted on March 15, 2013
The American Counseling Association (ACA) is a not-for-profit, professional and educational organization that is dedicated to the growth and enhancement of the counseling profession. Founded in 1952, ACA is the world’s largest association exclusively representing professional counselors in various practice settings.
ACA needed to redesign its website to support the demanding needs of counselors who serve in various practice settings worldwide. Members told ACA they wanted:
- A more robust search to find things quickly
- An easier way to complete tasks, e.g., renewing memberships, registering for courses and conferences, etc.
- Easily accessible resources to help counselors with their daily work and career advancement
- A website that explains who counselors are, how they help clients, and why they fill an important need in our communities
To help ACA reach their goals, Matrix Group:
- Created dynamic topic pages in the Knowledge Center.
- Achieved single sign-on (SSO) between the Sitefinity CMS, the iMIS association management software, Wiley Publishing and Higher Logic’s community platform.
- Made the website mobile-friendly through responsive design
- Created a tutorial that introduces visitors to the site and teaches them how to use the site to get the most out of their membership.
Visit the ACA website.
Related Articles
How to Make Your AMS a Revenue Generator, not a Cost Center Posted on March 25, 2024 I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator; this makes no sense...
The End of Expertise and How Associations Must Adapt Posted on February 23, 2024 “Trust in companies from global companies is in decline, worry over societal threats and establishment leaders misleading us is growing, while peers are as trusted as scientists for information on new innovations.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association...
6 Tips for Successful AMS Onboarding for New Staff Posted on February 12, 2024 When welcoming a new staff member into your organization, the onboarding process plays a pivotal role in shaping their future at your association. It's not just about acquainting them with the organization, their colleagues, or the physical workspace; it's also crucial to empower them with the tools and knowledge they need to thrive. And your Association Management System (AMS) is one...
