Category: Design and Information Architecture

Getting Started with Twitter Spaces

Heinan Landa (CEO of Optimal Networks) asked me last week: As we’re slowly returning to the office and in-person meetings, what lessons from 15 months of virtual meetings should endure? […]

Why Journey Mapping is so Important to Creating Amazing Member Journeys
Posted on March 22, 2021
Member Journeys Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters the association has to offer, and easily subscribe to receive them. Some newsletters are open to the public, while others [...]
Top 5 Web Design Trends for 2021
Posted on January 11, 2021
It’s safe to say that, thanks to the pandemic, our lives are lived online now more than ever before. The more time we spend in the digital world, the more the lines are seeming to blur between physical and virtual, lending way to some exciting new web design trends. Here are the 5 trends that I think will be most [...]
Top 5 Web Design Trends for 2020
Posted on January 7, 2020
Guest post by Alex Pineda, Matrix Group Creative Director New year, new possibilities, especially in web design. With technology advancing at an unprecedented rate, design possibilities seem limitless in the coming year. What do I think we’ll see, design-wise? Here are my predictions for the top 5 web design trends in 2020:

Progressive Web Applications (PWAs)

7 Reasons to Rebrand Your Organization
Posted on November 8, 2019
A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service or organization. -- Marty Neumeier, Author and speaker on all things brand I recently did a webinar on branding and rebranding with good friend Jane [...]
Amazing Member Journeys Start with Member Interviews
Posted on June 3, 2019
Working with some new clients, I've been hearing this a lot: My website navigation sucks. Members can't find information. They call us a lot in frustration.
So how do we solve this problem? It almost always starts with member interviews.
Why? Because if it's members who are struggling with some aspect of your digital [...]
Your Member Journeys ARE Your Brand
Posted on May 20, 2019
brand design on laptop I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, yada, yada. While logo, font, and color are certainly important aspects of a brand, we believe that the user [...]
Don’t Redesign Your Website, Redesign Your Member Journeys
Posted on May 14, 2019
I mapping user flows on paper read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with lots of functionality, a better mobile experience, yada, yada. Here's the problem with these RFPs: they almost always [...]
How Do You Compete with Free?
Posted on September 12, 2018
I love Audible, the audiobook app owned by Amazon. I have a monthly subscription because listening to audiobooks with my sons has transformed car rides, plane rides and folding laundry. I usually have extra credits available because it takes us forever to listen [...]