Category: Content Marketing and Social Media

Getting Started with Twitter Spaces

We all know that video rules. Check out these amazing video statistics from 2021.  I recently attended Non Dues a Palooza (NDaP) in Nashville, TN. NDaP is devoted to helping […]

Why New Member Onboarding is So Critical to the Member Journey
Posted on June 17, 2020
Welcome Aboard Life preserver Imagine this. A person (or company) has made the decision to join your organization. What happens afterward? Does she get a giant welcome packet that she won't read? Does the packet contain current or outdated information? Does he get nothing for a few weeks while you process [...]
How Your Digital Marketing Should Change in 2020
Posted on January 2, 2020
Your website, social media pages, videos, email newsletters, email campaigns - they're all elements of your digital marketing toolbox. It's the start of a new year. How should your digital marketing change in 2020? I queried my staff and here's what we came up with:

Experiment With a Mix of Short- and Long-Form [...]

The Best Way to Develop an Elevator Speech for Your Organization
Posted on May 9, 2019
people holding speech bubbles I conduct a lot of branding and strategy workshops. My Creative Director Alex and I conduct them and we cover a lot of ground. We ask about the history of the organization, what they stand for, their signature benefits, why individuals and organizations join and why they remain, [...]
What REALLY Matters for Search Engine Optimization (SEO)
Posted on September 5, 2018
I do a lot of SEO consulting for clients. Clients want to know: how to optimize their websites for Google, how to drive more organic traffic to their sites, and what keywords they should focus on for optimization. At Matrix Group, we spend a lot of time on [...]
Tips for Increasing Email Deliverability
Posted on July 30, 2018
Guest post by Leah Monica, Director of Marketing Sending Emails We all constantly hear about email marketing best practices to help increase our open and click rates - subject lines, concise copy, clear calls-to-actions - but what good are those best practices if our emails aren’t even reaching your contacts’ inboxes? [...]
Does Your Website Need Web Push Notifications?
Posted on June 5, 2018
alert bell on desktop computer Let's face it. As marketers, we're always wondering how to reach more people, get more opens and clicks, drive traffic, and get more conversions.
Mobile apps have been terrific at generating visits and conversions because of their ability to send push notifications to users. We've all gotten used to [...]