Category: Budgeting and Planning

Getting Started with Twitter Spaces

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your […]

Budget for Communications and Marketing When Proposing New Initiatives
Posted on August 14, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees.

At the end of the conference, there was an Open Forum, during which select speakers took [...]

Reflections from 2021, Thoughts for 2022
Posted on December 22, 2021
2022 on running trackIt’s December 22, 2021. Phew! Another year has come and gone and as usual, I’m thinking about the coming year. I’ve been having conversations with my team, friends in the industry and fellow CEOs about what to expect in 2022 and we all agree that next year [...]
Why Journey Mapping is so Important to Creating Amazing Member Journeys
Posted on March 22, 2021
Member Journeys Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters the association has to offer, and easily subscribe to receive them. Some newsletters are open to the public, while others [...]
We Need to Bring Back the “Meet” in Meetings
Posted on March 12, 2021
During a kickoff meeting with a new BeSpeake client, I asked this question: What did not work during your annual meeting last year? Answer: While the education offerings were excellent, there were few opportunities for attendees to connect and network, and the few that did exist, were simple text chats. This client [...]
Lessons from Three Seasons of Virtual Meetings
Posted on January 4, 2021
virtual meeting Well, the pandemic that was supposed to last a couple of weeks has dragged on through the Spring, Summer and Fall. Nearly 10 months since stay at home orders were issued, what have we learned about virtual meetings and engagement?
 

Pre-Recorded Is Giving Way to Live

Early in the pandemic, [...]
What Your Virtual Sponsors and Exhibitors Want Most
Posted on August 31, 2020
Many organizations are wrestling with how they can pull off a successful virtual meeting, especially with regard to their sponsors and exhibitors. How do you provide real value for them in the virtual environment? How do you convince them that it’s worth the time and investment? Heck, will they even want [...]
Should Virtual Conference Sessions Be Live or Pre-Recorded?
Posted on August 10, 2020
Non Dues-a-Palooza Virtual Bazaar Live I'm attending a lot of conferences these days. I'm also helping clients plan and execute a lot of conferences. All of them online, of course. One of the biggest questions being asked by meeting planners is: Should my educational sessions be live or pre-recorded? Live streamed at a [...]