Should You Crowdsource the Session Topics at Your Next Conference?

Teri Carden, Founder of ReviewMyAMS, has a unique take on conference sessions. She crowdsources several of the sessions at AMS Fest. AMS Fest is an event that brings together AMS (association management software) vendors with association executives looking for a new AMS. It’s basically corporate speed dating. Teri held AMS Fest events in Chicago and […]

Maybe We Should Stop Trying to Generate More Traffic to Government Affairs Web Pages

I attend a lot of redesign kickoff meetings. Clients almost always list as one of their top goals,“Increase traffic to the website.” Sounds reasonable, right? Organizations are competing for eyeballs, so traffic means organizations are getting attention and their content is being read and hopefully appreciated. Indeed, nearly every client I work with has a […]

Pokemon Go | www.TheMatriXFiles.com

Why This Mom Loves Pokémon Go

Unless you’re living under a rock, you’ve heard about Pokémon Go. Pokémon Go is an app that lets you use your phone’s GPS and clock to detect where you are in the game and make Pokémon “appear” in your physical world so you can catch them, level them up, and battle your Pokémon against other […]