by Joanna Pineda Posted on June 13, 2008
A friend works for Levi Strauss, so I always ask for her opinion when buying jeans. I was looking for skinny jeans; she recommended a pair of 503 jeans. So I went to Levi.com, typed “503” and got nothing. I tried “levis 503” and got nothing. I typed “skinny jeans” and finally got some results, but nothing for 503 jeans.
So I went to Amazon.com and typed “levis 503” and got a hit for 503 jeans, as well as other jeans. It turns out that 503 jeans are no longer being sold directly by Levis, but a few are still available from Amazon.
The Levis site search missed an opportunity to:
- tell me that 503 jeans are no longer being made
- suggest similar jeans or jeans that succeeded 503 in the product line
Contrast the site search on Levi.com to that on CarnegieEndowment.org. Type “Iran” and you get:
- the Endowment’s experts on Iran as the first two results; this makes sense since the organization’s main resource is its experts
- the Iran landing page next; this is terrific because nearly all information related to Iran is linked from this page
- individual articles related to Iran next
Now that’s what I call a site search.
Is The Future of Conferences in Small Scale Meetings? Posted on October 6, 2022
A couple of weeks ago, I attended Non Dues-A-Palooza, a conference about generating non dues revenue hosted by 100 Reviews. The event had about 125 attendees and was held at City Winery in Nashville, TN. I’ve been attending conferences since the Fall of 2021, so this wasn’t my first foray back to in person conferences. I’ve attended large and small conferences...
Getting Started with Twitter Spaces Posted on September 12, 2022
I’m part of the Mission Matters author network and they’ve been hosting discussions about different business topics on Twitter Spaces. What is Twitter Spaces? Twitter Spaces are live, audio-only conversations that happen in Twitter. Twitter Spaces is a direct competitor to Clubhouse, which was the first tech firm to offer audio-only discussions back in April 2020. Here’s how it works: Any...
Budget for Communications and Marketing When Proposing New Initiatives Posted on August 14, 2022
Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. At the end of the conference, there was an Open Forum, during which select speakers took questions from the in person and...