A friend works for Levi Strauss, so I always ask for her opinion when buying jeans. I was looking for skinny jeans; she recommended a pair of 503 jeans. So I went to Levi.com, typed “503” and got nothing. I tried “levis 503” and got nothing. I typed “skinny jeans” and finally got some results, but nothing for 503 jeans.
So I went to Amazon.com and typed “levis 503” and got a hit for 503 jeans, as well as other jeans. It turns out that 503 jeans are no longer being sold directly by Levis, but a few are still available from Amazon.
The Levis site search missed an opportunity to:
- tell me that 503 jeans are no longer being made
- suggest similar jeans or jeans that succeeded 503 in the product line
- the Endowment’s experts on Iran as the first two results; this makes sense since the organization’s main resource is its experts
- the Iran landing page next; this is terrific because nearly all information related to Iran is linked from this page
- individual articles related to Iran next
Now that’s what I call a site search.