The dust is finally settling on the Facebook pages for companies and organizations. The new pages were supposed to go live March 11, but the transition seemed to take a few weeks. Here’s what we’ve learned so far about the new Facebook pages:
- Status updates (aka What’s on your mind?) are definitely posting to the organization’s Wall and showing up on fans’ streams. Fans can indicate if they like a post, they can comment, and they can share the update.
- Only native Facebook applications are showing up on fan’s streams. In the past, we brought in photos and videos from Flickr and YouTube via RSS. You can still do this today, but these updates do NOT show up in fan’s streams. For example, if you want your fans to know that you posted a new photo album, you have to use the native Facebook application.
- Sending an update to fans does NOT trigger an e-mail. Instead, these updates show up in fan’s Inboxes, in the Updates tab. These updates also exist in View Updates in the left navigation of the company pages, but only if you click More. It took us forever to figure this out and I’m convinced that nobody is reading our updates because they have no idea these updates exist.
- Suggest to Friends sends a personal e-mail from your personal Facebook page. A company can’t actually send invitations to fans to people who are NOT fans, but individuals can send a recommendation to their friends.
- Where Facebook pages used to be fairly static pages, they are becoming more like blogs and Twitter. Companies need to have a content strategy that covers what and when to post.
- It is darn near impossible to figure out your company’s Facebook page address. As near as we can tell, the addresses use this syntax: http://www.facebook.com/pages/company-name/number/. For example, the Matrix Group Facebook page address is http://www.facebook.com/pages/Matrix-Group-International-Inc/48658676723 Keep clicking on the profile link and the logo, remove extraneous referrer codes to figure out your Facebook page URL, and keep trying until you figure it out.
Here is more information about the new Facebook pages direct from Facebook. How about you? What has been your experience with the new Facebook pages?